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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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HBG

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

By Melinda Jasmine Crouchley

July 5, 2019 by OoliganPress Leave a Comment

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?

Filed Under: Design Tagged With: big five, branding, Design, Hachette Book Group, harpercollins, HBG, logo, logo design, Macmillan, Marketing, Ooligan, Penguin Random House, portland state university, publishing, Simon & Schuster

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