Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.
Not all great hits in the world of publishing and storytelling start off with a bang. In fact, many well-known authors had ideas upon ideas for their stories, characters, and voices that were scrapped before their final drafts were produced—final drafts that might be surprising in comparison to the original ideas from which they developed.
Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?
It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?
From a publishing perspective, the internet is a largely untapped resource. Several publishers have attempted to capitalize on the internet’s creativity by acquiring the rights to publish various online phenomena. Next time you’re in a bookstore, take a look near the front register and count how many books you see that are collections of recent […]
This post is a continuation of an earlier discussion concerning recent developments in subscription reading services. Big publishing continues experimenting with the subscription reading services Oyster and Scribd: 15,000 Harlequin romance titles became available through Scribd just last week. Sustaining this success is contingent on a host of delicately balanced circumstances, detailed in my last […]