Not all great hits in the world of publishing and storytelling start off with a bang. In fact, many well-known authors had ideas upon ideas for their stories, characters, and voices that were scrapped before their final drafts were produced—final drafts that might be surprising in comparison to the original ideas from which they developed.
harpercollins
Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five
By Melinda Jasmine Crouchley
Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?
The Business of Bookstagram
By Jessica DeBolt
It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?
The Transition From Online to Print in Blogs and Webcomics
By Emily Goldman
From a publishing perspective, the internet is a largely untapped resource. Several publishers have attempted to capitalize on the internet’s creativity by acquiring the rights to publish various online phenomena. Next time you’re in a bookstore, take a look near the front register and count how many books you see that are collections of recent […]
Further Developments in Subscription Reading
By Zach Eggemeyer
This post is a continuation of an earlier discussion concerning recent developments in subscription reading services. Big publishing continues experimenting with the subscription reading services Oyster and Scribd: 15,000 Harlequin romance titles became available through Scribd just last week. Sustaining this success is contingent on a host of delicately balanced circumstances, detailed in my last […]
The Internet of Amazon
By Kurt Spickerman
Does the thought of running out of Tide wake you in cold sweats? Is your greatest fear an afternoon spent hustling to the store for more Quaker Oats? In April of 2014, Amazon introduced something called the Dash, a carrot-sized contraption that allows consumers to zap the barcodes off their empty cereal boxes, or, when […]