If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?
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Targeting YA Readers via YouTube
By Patty Hubbert
A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
Publishers Are Making Room for Smart Speakers
By Alix Martinez
Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.
First-Draft Blues
By Jennifer Guiher
Not all great hits in the world of publishing and storytelling start off with a bang. In fact, many well-known authors had ideas upon ideas for their stories, characters, and voices that were scrapped before their final drafts were produced—final drafts that might be surprising in comparison to the original ideas from which they developed.
Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five
By Melinda Jasmine Crouchley
Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?
The Business of Bookstagram
By Jessica DeBolt
It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?