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harpercollins

Marketing to Millennials: Native Advertising

By Erica Wright

October 30, 2020 by OoliganPress Leave a Comment

Marketing to Millennials: Native Advertising

If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?

Filed Under: Marketing Tagged With: Advertising, BuzzFeed, H&R Block, harpercollins, Marketing, Millennials, native advertising, paid marketing, Publisher's Weekly, publishers, publishing, Social Media, the Onion

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

Publishers Are Making Room for Smart Speakers

By Alix Martinez

June 24, 2020 by OoliganPress Leave a Comment

Publishers Are Making Room for Smart Speakers

Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.

Filed Under: Digital, Publishing Tagged With: accessibility, AEO, alexa, amazon, audiobooks, digital, Google+, harpercollins, Marketing, SEO, Simon & Schuster, smart speakers, technology

First-Draft Blues

By Jennifer Guiher

October 18, 2019 by OoliganPress Leave a Comment

First-Draft Blues

Not all great hits in the world of publishing and storytelling start off with a bang. In fact, many well-known authors had ideas upon ideas for their stories, characters, and voices that were scrapped before their final drafts were produced—final drafts that might be surprising in comparison to the original ideas from which they developed.

Filed Under: Editing Tagged With: Arthur Conan Doyle, character names, classics, developmental editing, Editing, first draft, Go Set a Watchman, Harper Lee, harpercollins, plotline, Sherlock Holmes, Sherrington Hope, To Kill a Mockingbird

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

By Melinda Jasmine Crouchley

July 5, 2019 by OoliganPress Leave a Comment

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?

Filed Under: Design Tagged With: big five, branding, Design, Hachette Book Group, harpercollins, HBG, logo, logo design, Macmillan, Marketing, Ooligan, Penguin Random House, portland state university, publishing, Simon & Schuster

The Business of Bookstagram

By Jessica DeBolt

August 6, 2018 by OoliganPress Leave a Comment

The Business of Bookstagram

It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?

Filed Under: Design Tagged With: books, bookstagram, Business, carly watters, Design, harpercollins, instagram, literary agent, penguin, penguinteen, photo, pictures, press, publishing, publishing house, shelfie, Social Media

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