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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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guidebook

Marketing a Hiking Book in the Winter

By Sadie Moses

June 6, 2018 by OoliganPress Leave a Comment

Marketing a Hiking Book in the Winter

We were very honest when posting these pictures. It wasn’t like we were saying in mid-December, “This is what the forest looks like right now! Go try it and tell us how it goes!” But the pictures did allow us to create social media content highlighting the beauty of these forests and reminding those of us who were still hibernating that Oregon (and the Pacific Northwest in general) can be a very beautiful place in the spring and summer. It allowed us to get people excited for new adventures after they finally thawed out.

Filed Under: Marketing Tagged With: bears, cold, forests, guidebook, hiking, ice, Marketing, ocean, onions, photography, PNW, Portland, Quebec, Social Media, Summer, winter

Designing a Hiking Guidebook

By Jessica DeBolt

August 23, 2017 by OoliganPress Leave a Comment

Designing a Hiking Guidebook

The more hiking guidebooks I looked at, the more it became clear to me that they had a very defined look; glossy photographs of nature with a solid color band across the top or bottom with the title. With such a rigid look, how would we be able to make our Ooligan hiking guidebook look the part?

Filed Under: Design Tagged With: 50 Hikes, cover, Design, guidebook, hiking, Ooligan

50 Hikes: On the Trail to Good Design

By Leigh Thomas @leighkaisen

May 22, 2017 by OoliganPress Leave a Comment

50 Hikes: On the Trail to Good Design

With the river books of Ooligan Press (Ricochet River and At the Waterline) sent happily upstream to the printers, the next big project for Team Design is focusing on Ooligan’s revised edition of the Sierra Club guidebook, 50 Hikes in the Tillamook and Clatsop State Forests. Originally published in 2001 as a trail guide for Sierra Club members, this collection provides trail descriptions, hiking difficulty rankings, and regional history. The second edition will include updated information, featured photographs, original illustrations, plant guides, and a new introduction. This title offered the design department plenty of creative potential, which began with researching and designing concepts for a fitting cover.

Filed Under: Design, Manager Monday Tagged With: 50 Hikes, book covers, book design, cover design, Design, design process, guidebook, hiking, interior design, Pacific Northwest, Sierra Club

A Poet’s Guide to Oregon

By Ooligan Press

February 25, 2013 by OoliganPress Leave a Comment

by Kait Heacock I don’t read much poetry, which is why I believe I’m uniquely qualified to talk about Portland poet Sid Miller’s 2009 collection Dot-to-Dot, Oregon. I say this because this is not a book meant only for other poets or one to be relegated to the hear-a-pin-drop silence of a poetry reading. This […]

Filed Under: Inside Ooligan Tagged With: Baker City, Dot-to-Dot Oregon, guidebook, La Grande, maps, PNW, poetry, Portland, Road Trip, Seaside, Sid Miller, smartphones, travel

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