Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.
Your sincerity is the most vital asset you have in planning this conference. It is your social capital—the only currency you have to offer people. Caring about the speakers and having their best interests at heart is an essential part of planning this event.
Finding an editor can prove difficult and expensive, but if you go about it with tact and strategy, editing your short story yourself might yield good results. Though editing can be exhausting, there are a few strategies I find helpful when I write creatively.
This book is special to us because it’s more than just another book. It introduces Northwesterners to beautiful yet relatively unexplored areas in our backyard. It’s about showing people that these forests, which have been famously devastated by fire and logging, are now viable playgrounds for horseback riders, cyclists, hikers, and campers.
Consumers are in an advertisement-heavy world, and getting content to stand out is difficult. Consumers overlook ads almost automatically unless they pertain to them.