Whether you are a graphic-design guru, a website developer, a technical writer, or any other professional who has some sort of visual element in their day-to-day (so, everyone), you are surrounded by design. So let us dive into some resources for the non-designers.
There is an ongoing conversation about conscious editing and how important it is to making great inclusive stories. I would be the first to tell you how crucial it is for books to be edited consciously, as it increases the accuracy and the quality of a book and helps it appeal to a wider audience—something that is very important in publishing. But that is not the only area in book production that has so much to gain from conscious practices, diversity, and different perspectives—design can also benefit from these things.
Whereas fine art (such as illustration) looks inward by asking the viewer to see the artist behind the art, graphic design looks outward by asking the viewer to see the art and go do something because of it. While these two concepts overlap in places, the purpose of each is very different.
A few typographical terms still in use today have historical origins. As technology and the practice of digital font creation have advanced, some terms have been replaced by their digital counterparts in conversations surrounding graphic design.
Do you like making your own schedule and choosing your own projects? Are you someone who doesn’t mind being home all day and is probably also a night owl? Chances are you’ve thought about being a freelancer, perhaps for design, editing, or marketing. The publishing world, like many other industries, is increasingly relying on outsourcing […]
What makes your favorite book your favorite? Most answers focused on content will include positive story elements related to characters, language, etc. These effective books and our interactions with them rely on the communication of a story, experience, or information through the “text” of the inside, the interior design. Along with the contents of a book, it is important that readers shape meaning, glean information, or immerse themselves in a text. If the text and interior elements do not have a familiar and clear structure separating different chapters or ingredients from steps, the product runs afoul of difficulty and confusion and invites criticism. By orienting the text to fit the market, reader, and content in the clearest way possible, books are memorable because of the choices made through interior design.