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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Publishers Are Making Room for Smart Speakers

By Alix Martinez

June 24, 2020 by OoliganPress Leave a Comment

Publishers Are Making Room for Smart Speakers

Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.

Filed Under: Digital, Publishing Tagged With: accessibility, AEO, alexa, amazon, audiobooks, digital, Google+, harpercollins, Marketing, SEO, Simon & Schuster, smart speakers, technology

Realizing You’re Part of the Problem: E-Waste

By Maegan O'Brion

August 28, 2019 by OoliganPress Leave a Comment

Realizing You’re Part of the Problem: E-Waste

The books I read for work and pleasure are almost always downloaded onto my phone either as EPUB files or as audiobooks. I carry almost no paper with me and feel righteous frustration when handed a paper syllabus. I feel virtuous for saving paper, but this issue might not actually be as cut and dry as we think.

Filed Under: Digital Tagged With: activism, cell phones, computers, e-waste, electronics, environment, environmental justice, Google+, iFixit, industry, iphone, landfills, manufacturers, money, Oregon, Paper, personal devices, phones, recycling, repair, reuse, right to repair, Samsung, sustainability, toxic materials, Windows Phone

Rise in the Ranks with SEO Techniques

By Vivian Nguyen

August 26, 2019 by OoliganPress Leave a Comment

Rise in the Ranks with SEO Techniques

One of the best ways you can build your brand and put your book out there is through developing your website. This serves as a place where your readers can learn more about you and your book, locate you on social media, find promotional events, and more. But with over 3.5 billion Google searches made every day, how do you ensure your website stands out? Ooligan Press encourages authors to utilize search engine optimization (SEO) techniques to bump your site higher in the ranks. Continue reading for simple tips to help your book reach the peak of its potential!

Filed Under: Marketing Tagged With: Author Websites, branding, Google+, Marketing, new author, Online, search, search engine, Search engine optimization, SEO, SEO Tips, techniques, tips, web, website, Website Rankings

Escaping the Need to Know Everything

By Kaitlin Barnes

March 11, 2019 by OoliganPress Leave a Comment

Escaping the Need to Know Everything

It’s no secret that the publishing world has a fear of digital technology. Ebooks especially are still often treated as the red-headed stepchild of the publishing world—a wild, untamed format that only those with high-level, specialized skills can attempt to conquer. The fact of the matter is, however, this simply isn’t true. Anyone who sets their mind to it can master the art of creating ebooks, yet most remain afraid to try. Specifically, people seem to be afraid they don’t know enough to even make an attempt.

Filed Under: Digital Tagged With: coding, digital skills, eBooks, Google+, The Ocean in My Ears

Listening In: Is Voice Command Technology Changing the Way We Read?

By Monique Vieu

July 6, 2018 by OoliganPress Leave a Comment

Listening In: Is Voice Command Technology Changing the Way We Read?

Publishers, just like any other business, must keep up with changing tides in order to stay relevant, and as the demand for easy technology grows, the industry is increasingly turning towards audio and digital in order to survive.

Filed Under: Digital Tagged With: AI, alexa, amazon, audiobooks, digital, echo, Google+, GoogleAssistant, googlehome, media, NYT, publishing, Reading, technology, voicecommand, WashingtonPost

Loans from Big Brother: There’s Hope for Small Publishers

By Esa Grigsby

December 13, 2017 by OoliganPress Leave a Comment

Loans from Big Brother: There’s Hope for Small Publishers

Will Self asserts that the great literary fiction novel is falling from popular demand and will only continue in society as a source of entertainment for a select few. History preserved in the present, like “easel painting or classical music . . . a subject for historical scholarship rather than public discourse.” In a world where big publishers absorb smaller publishers at an alarming rate, I’ve started thinking perhaps he’s right, but what is an aspiring publisher to do?

Filed Under: Publishing Tagged With: accelerators, altruism, amazon, Apple, big five, Google+, hope, innovation, publishing, publishing business models, publishing culture, publishing is dead, Small Publishers, startup, technology

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