Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?
Goodreads, the Amazon-owned social media site for bibliophiles, introduced a major overhaul to its giveaway system in early January. Previously, giveaways were free to host, making them a popular and cost-effective marketing tool for indie authors and publishers. Readers eager to win free books would browse the giveaways page and enter any contests that caught their eye, resulting in lots of exposure for books that might not otherwise get seen. The only cost to the host of the giveaway was that of the book (or books) and shipping.
Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.
You’ll be hard-pressed to find something about Emma Watson not to like. She is our beloved Hermione, as well as Brown educated, UN Women’s goodwill ambassador, a feminist, an advocate for equality, and an all around beautiful human being. She started HeForShe.org, a platform that provides advocates for gender equality a place to share their […]
One of the great things about spring break is having enough time to sit down and get some reading done. It was a shock, then, to find out that social reading platform Readmill is shutting down because Dropbox acqui-hired its staff, who will be joining the Dropbox team in San Francisco. What was Readmill? Launched […]