Talking to a new group of classmates in my graduate program, I brought up how I feel that no one seems to read romance novels because no one ever talks about it. The number of individuals who gave an affirmative to reading romance showed that my statement wasn’t true. One individual even commented that more people read romance than you realize. So, this raises the question: with so many people claiming to be fans of romance novels, why aren’t more people talking about them? Why is reading this genre kept so close to the vest while others, like classic literature, are actively discussed?
It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.
Have you ever heard of climate fiction? How about eco-fiction or environmental fiction? There are many names for this trending genre and its popularity is only increasing. Essentially, this genre explores humanity’s influence on the environment. Oftentimes, science fiction and dystopian literature can also be considered cli-fi. It examines what could happen in our future regarding climate change, other man-made environmental issues, or it displays current ecological issues at a personal level.
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?