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GenerationZ

Marketing to the Tech Generation

By Alexandria Gonzales

September 2, 2020 by OoliganPress Leave a Comment

Marketing to the Tech Generation

The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.

Filed Under: Marketing Tagged With: books, GenerationZ, Marketing, marketing strategies, publishing, publishing technology, Tech, young adult

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