Do you like making your own schedule and choosing your own projects? Are you someone who doesn’t mind being home all day and is probably also a night owl? Chances are you’ve thought about being a freelancer, perhaps for design, editing, or marketing. The publishing world, like many other industries, is increasingly relying on outsourcing […]
freelance
Branding for Authors: Is It Authentic?
By Sadie Verville @sadieverville
Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?
Ghost Tweeting Best Practices
By Sadie Verville @sadieverville
We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.
Editing Outside the Lines
By Ari Mathae @KMathae
Ultimately, each kind of editing can mean different things to different editors. But even when you have the lines between the various types of editing more clearly defined, certain styles of editing can bleed over between types and others cannot. It all depends on timing and the needs of the manuscript or publishing house.
Is freelance editorial work right for you?
By Thomas Spoelhof @thomasspoelhof
As the publishing industry evolves, media and publishing independents have witnessed the dissolution of the full-time copy editor. Among magazine, news media, and book publishing entities, an in-house copy chief is often considered a luxury of days gone by. The expense of the full-time position is often too difficult to justify, and the responsibility of clean copy can fall on in-house production teams.
Manager Monday: So You Need a Portfolio (Design)
By Ryan Brewer
Whether you’re about to graduate, you want to get a leg up on the job hunt, or you want to dabble in freelance on the side, developing a solid online portfolio is a must. Portfolio trends are as dynamic as the technology they rely upon, and there are hundreds of how-to videos and tutorials out […]