At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.
freelance
How to Build Community with Other Editors
By Olivia Rollins
Although editors are a notoriously introverted bunch, we all stand to benefit from a little social connection. What happens when you run into a truly perplexing problem—be it a difficult client or a questionable comma—and you need to turn to other editors for advice? Where can editors go to receive mentoring and swap war stories? This post outlines some of the ways in which editors can connect with each other—virtually as well as in person—in order to grow as professionals and build a sense of community.
Five Important Lessons We Learned from Freelancing
By Adrian Burke & Jenny Kimura
Do you like making your own schedule and choosing your own projects? Are you someone who doesn’t mind being home all day and is probably also a night owl? Chances are you’ve thought about being a freelancer, perhaps for design, editing, or marketing. The publishing world, like many other industries, is increasingly relying on outsourcing […]
Branding for Authors: Is It Authentic?
By Sadie Verville @sadieverville
Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?
Ghost Tweeting Best Practices
By Sadie Verville @sadieverville
We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.
Editing Outside the Lines
By Ari Mathae @KMathae
Ultimately, each kind of editing can mean different things to different editors. But even when you have the lines between the various types of editing more clearly defined, certain styles of editing can bleed over between types and others cannot. It all depends on timing and the needs of the manuscript or publishing house.