More often than not, the cost of producing a physical cookbook can leave you in the red or just barely breaking even, no matter how popular the book is upon release. None of that even covers the mental health, time, and energy involved in the creation. Despite the arduous process, given the right planning and dedication, publishing a cookbook can still lead to success, especially if you start with a blog.
Everyone likes Filipino food, and we are shamelessly capitalizing on that love. After all, when else will we get to work on a book with the words “egg rolls” in the title?
Earlier this winter, Powell’s hosted an author reading and conversation with Dana Cowin, the longtime editor in chief of Food & Wine magazine, and Liz Crane, the author of Food Lover’s Guide to Portland. For Mastering My Mistakes in the Kitchen, Cowin’s new cookbook, she worked alongside sixty-five of today’s greatest chefs in order to […]