There are a lot of arguments out there that try to establish that one typeface is inherently better than the other. Traditionalists value the more conservative, classic sense of structure and reliability that the serif font brings to a design. On the other hand, those who favor a more modern aesthetic use sans-serif fonts to convey a sense of friendliness and informality.
It isn’t easy to find fonts that go together and that suit your book, and there are some challenges and rules to keep in mind. But as difficult as this process may be, it is also a lot of fun and a great opportunity to let your creativity shine.
Many of us associate certain typefaces with specific situations or ideas—Times New Roman is generally used for anything academic or professional, Courier is reminiscent of old typewriters, and Blackletter or Gothic script makes us think of newspapers.
With the rise of global warming, natural disasters are becoming more and more common. As a new student to publishing, and as someone that wants to continue in this field, I’m left to wonder how this multi-billion dollar business can help. After the recent hurricanes that have devastated Puerto Rico, the publishing industry is taking a stand to help. #PubforPR (Publishing for Puerto Rico) was an auction held in the wake of hurricane María. Auctioning off everything from signed books to custom artwork, the auction received over 4,500 bids with all donations going toward Unidos por Puerto Rico and ConPRmetidos. This willingness to come together and help led me to wonder what else the publishing industry has done to help with relief efforts.
It was the ’80s, and desktop publishing was just starting to take off. Bringhurst felt the sudden availability of digital fonts would overwhelm any inclination toward rational design and cause typographical chaos. He did what any perfectionist would do: write a book.
One of the most important aspects of design is knowing if it will be presented digitally or in print. Knowing how a design will be presented affects several design elements, so it is crucial to be aware of your options. In today’s digital world, a lot of designs are created to be displayed on a screen. Those who like to create digital art and manipulate images for online use tend to be more familiar with things such as aspect ratios, RGB (Red, Green, Blue), and pixels. These are concepts that are useful in the computer world, but they have different counterparts in the printed world. When designing for printed projects, designers need to be familiar with bleeds, CMYK (Cyan, Magenta, Yellow, and Black), and trim size. While it is possible to create a design without deciding whether it will be used online or in print, it will save a lot of time and energy if this decision is made before beginning a design project.