There is a pattern that oppressors use to weaponize language when they are creating their brands. It’s a familiar tactic that can be detected by a subtle or blatant switch in font and color in political propaganda. The signs that represent the ideology start out benign, with serifs or organic curves to suggest brotherhood, unity, and a concern for all. Then they shift to sans serif, bold, and blocky fonts to make the ideology stand out.
Your chosen font should invoke the messaging of the book and how you want the reader to feel while immersed in the writing. The right font is something the reader may not even notice because it flows so well with the content, whereas the wrong font can seem awkward and out of place, creating a jarring reading experience.
As the cover of a book communicates to the potential reader what lies within, many conventions have emerged to highlight certain genres, such as an old photograph that promises a memoir, or a shirtless muscular man that promises a romance novel. To investigate further, we’ll look at four popular books sold in both the US and the UK and see what each cover has to say about the same story.
While the interior design of a book may not always be as flashy as cover design, it is just as, if not more important. A book with a good layout and design may not always get noticed, but a book with a bad interior can ruin professionalism and even lose readers. With these tips, sticking to industry standards when necessary, but utilizing creative practice where possible, the interior design of your book can become the backbone needed for its content and cover to shine.
Before I dive into the complex world of book covers, I should confess that my rudimentary and frankly half-hearted initial search quickly turned into a passionate and intense hunt for cultural trends, typography, and design. It turns out that book covers are fascinating and not altogether unlike clothing fashion. Just as I wear styles first adopted by fashion icons who convince me of their chic-cool factor (I’m looking at you, overalls and turtlenecks), there are design bandwagoners for book covers as well.
Every teacher ever told me to submit papers typed in Times New Roman, twelve-point font, double-spaced; I assumed it was the be-all and end-all of professional-looking typefaces. Times New Roman was so ingrained in my being that the idea of using another typeface hadn’t even occurred to me.