As of this writing, FINDING THE VEIN is on the verge of publication and the entire team is so excited! While this post will be going up after the launch for FINDING THE VEIN has officially kicked off, rest assured that our team will keep the enthusiasm rolling as we continue to promote Ooligan Press’s first mystery novel.
Finding the Vein
The ramp up to the launch of FINDING THE VEIN has begun!
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
The collection’s newest title, FINDING THE VEIN, is a murder mystery that takes place at Heritage Camp, a summer camp for adopted children. It follows the story of teenage camper Isaac and Detective Mikie O’Malley as they try to solve the case of a murdered camp counselor.