Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
fiction
Reimagining Fantasy Fiction
By Sarah Moffatt
With print sales booming once again, it is more important than ever to reimagine the way that literature is consumed and subsequently shared. The successful launch of Harry Potter and the Sorcerer’s Stone in full color in 2020 did just that. Revisiting the most revered mid-grade YA fantasy of all time satisfied the varied interests and intentions of collectors, original readers, and emerging readers alike.
The Beginning of Our New YA Title
By Luis Ramos @luissoto805
Everyone likes Filipino food, and we are shamelessly capitalizing on that love. After all, when else will we get to work on a book with the words “egg rolls” in the title?
Beat Marking: What Prose Editors Can Learn from Theater and Scripts
By Phoebe Whittington @PhoebeW
There is no singular right or wrong way to approach editing, which is why there is immense creativity and personalized approaches. It also means that editors can pull inspiration from a wide variety of sources and mediums. I’d like to draw attention to theater and scripts as a powerful source for improving your editing skills with plot, characterization, and dialogue.
Separating Personal Preference from Productivity in the Editing Process
By Eily McIlvain
Editing involves exposing harsh truths, making tough decisions, and facilitating collaboration. So how can an editor—especially a new one—make sure that their decisions, suggestions, and occasional wing-clippings are fair? The answer lies in the ability to separate what we want a story to be (which is subjective and infinite) from what the story and author needs.
Dive Into Strange New Worlds: Bulk Up Your 2021 Fantasy Reading List
By Rachel Adams
Each year brings with it a brand new crop of books, and, if you’re anything like me, you love to find new things to read. But where do you start? Whatever you’re searching for, look no further. I’m excited to recommend your next possible fantasy read.