The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.
A book’s cover and title are the first two things that a person comes in contact with, and thus are the first clues as to what that book is about. A good title and cover both need to accurately convey the content while also making it easier for the reader to figure out the general genre and topics covered as well as make it stand out from others in its genre at the same time. That’s a tough order to fill! Here’s how the team for the upcoming Spring 2019 title is handling this part of the process.
While this book is in its initial phases, we have to ask ourselves many of the questions Rosa asked herself: Where does it fit in? What message does it convey? Why this book, and why now? How do we want to portray it to the world?
Some people think a “feministic” piece of media simply passes the Bechdel test. Some comics know it takes more than that to impress the ladies these days. One of my all-time favorite comics that knows this is the Avatar: The Last Airbender Free Comic Book Day chapter produced by Dark Horse Comics. A few of […]
We’ve all heard the cries of how #WeNeedDiverseBooks. Fortunately, the comics industry is listening! Ms. Marvel has been a woman of islamic descent since August of 2013, and the Batman universe finally got a story centering around three women of color with Gotham Academy. October of 2014 introduced the dystopia of Bitch Planet where noncompliant […]
Truly feminist collectives are difficult to maintain. At CALYX we try to have titles without having rank, to vote on material without kowtowing to a rigid majority rule, and to celebrate our big-name authors alongside those who are up and coming. It takes effort and hard work to go against the grain, to always stay […]