A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.
As Ooligan Press’s social media manager, one of the most common questions I receive is how to best schedule social media posts. A post that is perfectly punchy and easily searchable is worth nothing if no one sees it. So many posts are filtered through social media managers that it’s impossible to post and schedule all of them by hand, so I recommend using a scheduling software to make your job easier.
Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.
At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
As the social media manager of Ooligan Press, I use Hootsuite (a platform for managing social media) to maintain our bulk uploads. . . . Below is a step-by-step version of how this process works.
I know all of you have been wondering, what has Ooligan’s social media manager been doing since you last heard from her? Lots, guys. Lots. We are four weeks into fall term and already so much has happened. New department leads have taken over for those who graduated in the spring, and every book is […]