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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Social Media Tools & Ooligan

By Brennah Hale @thebrennah

August 29, 2018 by OoliganPress Leave a Comment

Social Media Tools & Ooligan

As social media continues to boom through today’s generation, businesses must use these platforms in order to market their own companies and organizations. But how exactly are these companies benefiting from their social media, and how do they know what to post that will further engage their followers? The answer is social media tools.

Filed Under: Marketing Tagged With: analytics, audience, demographics, Facebook, followers, geographics, Hootsuite, instagram, listening, Marketing, media, Ooligan, privacy, sentiment, Social Media, Tools, twitter, writing

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

By Katie Fairchild @km_fairchild

June 25, 2018 by OoliganPress Leave a Comment

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.

Filed Under: Manager Monday Tagged With: Digital marketing, engagement, Facebook, instagram, just a really nice pair of jeans, Marketing, pants, Social Media, twitter

How to Schedule Your Social Media Posts

By Katie Fairchild @km_fairchild

April 2, 2018 by OoliganPress 1 Comment

How to Schedule Your Social Media Posts

As Ooligan Press’s social media manager, one of the most common questions I receive is how to best schedule social media posts. A post that is perfectly punchy and easily searchable is worth nothing if no one sees it. So many posts are filtered through social media managers that it’s impossible to post and schedule all of them by hand, so I recommend using a scheduling software to make your job easier.

Filed Under: Manager Monday Tagged With: Facebook, Hootsuite, instagram, schedule, scheduling, Social Media, twitter

Social Media Branding for Publishing Professionals

By Katie Fairchild @km_fairchild

December 11, 2017 by OoliganPress 1 Comment

Social Media Branding for Publishing Professionals

Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.

Filed Under: Manager Monday Tagged With: branding, Facebook, instagram, publishing, Social Media, tumblr, twitter, young professional

I Ain’t No Followback Girl: Social Media’s Place in the World of Publishing

By Katie Fairchild @km_fairchild

September 4, 2017 by OoliganPress Leave a Comment

I Ain’t No Followback Girl: Social Media’s Place in the World of Publishing

At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.

Filed Under: Manager Monday Tagged With: book marketing, Facebook, Hootsuite, Internet, Marketing, small press, Social Media, twitter

Scheduling Bulk Uploads on Hootsuite

By Elizabeth Nunes

May 29, 2017 by OoliganPress Leave a Comment

Scheduling Bulk Uploads on Hootsuite

As the social media manager of Ooligan Press, I use Hootsuite (a platform for managing social media) to maintain our bulk uploads. . . . Below is a step-by-step version of how this process works.

Filed Under: Manager Monday Tagged With: bulk upload, Facebook, Hootsuite, instagram, ooligan press, Social Media, social media management, twitter, uploading

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