Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?
The Rise of Livestreaming Authors
By Katherine Petersdorf @katpetersdorf
Every author and publisher knows that social media is a crucial component of marketing; however, it is more important to understand new, emerging trends in the media marketing world. Most authors remember the hit of the novel trailer and how Epic Reads swept viewers away with some of Harper’s most amazing adverts. Once again, they’ve stepped into the media marketing world and surfaced with a new trend that is starting to become viral: livestreamed readings and interviews with authors.
How Personal Branding Can Impact Getting Your Book Acquired
By Taylor Thompson @taylormegon
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
How Personal Branding Can Impact Getting Your Book Acquired
By Taylor Thompson @taylormegon
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
Social Media Tools & Ooligan
By Brennah Hale @thebrennah
As social media continues to boom through today’s generation, businesses must use these platforms in order to market their own companies and organizations. But how exactly are these companies benefiting from their social media, and how do they know what to post that will further engage their followers? The answer is social media tools.
How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms
By Katie Fairchild @km_fairchild
A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.