As Ooligan Press’s social media manager, one of the most common questions I receive is how to best schedule social media posts. A post that is perfectly punchy and easily searchable is worth nothing if no one sees it. So many posts are filtered through social media managers that it’s impossible to post and schedule all of them by hand, so I recommend using a scheduling software to make your job easier.
Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.
At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
As the social media manager of Ooligan Press, I use Hootsuite (a platform for managing social media) to maintain our bulk uploads. . . . Below is a step-by-step version of how this process works.
I know all of you have been wondering, what has Ooligan’s social media manager been doing since you last heard from her? Lots, guys. Lots. We are four weeks into fall term and already so much has happened. New department leads have taken over for those who graduated in the spring, and every book is […]
Spilling your guts is just exactly as charming as it sounds. —Fran Lebowitz Sorry, Fran. We think that spilling your guts is charming, and we plan to gush about Kait Heacock and Siblings and Other Disappointments constantly. Since unveiling the cover, we have been working hard to develop the marketing and social media plans and […]