Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?
I had the pleasure of listening to author, veteran, and artist Sean Davis read to a standing-room only crowd at Powell’s Books last night. Bibliophiles, friends, veterans, and fans trickled into the bookstore and settled into the Pearl room for the event. I arrived a little early so I could enjoy perusing the seemingly infinite […]
Well, there is nothing like shopping for event spaces when it’s pouring rain outside. I got to spend most of my day today soaked through. But, it is exciting to see possible venues and imagine the event taking place inside the walls I’m looking at. There are still a lot of places to cover, but […]
On February 12, We Belong in History: Writing with William Staffordwas honored with a reading at Broadway Books. Every seat in the house was full and, after a brief introduction by Michael Berliner, Kim Stafford entertained all in attendance with a story about his father’s attempt at writing an autobiography. It seems that Stafford discovered, […]