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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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engagement

A New Department at Ooligan

By Tiffany Watson

May 4, 2020 by OoliganPress Leave a Comment

A New Department at Ooligan

At nearly every press, there is a room that is stacked high with cardboard boxes. For people in publishing, a certain feeling may be invoked by this image. I feel it myself. A book unread is a sadder sight than one unloved.

Filed Under: Manager Monday Tagged With: audience engagement, community, department, engagement, manager, Marketing, new, newsletters, Ooligan, outreach, position, publicity, reader engagement

Best Practices: A Social Media Guide for Authors

By Faith Muñoz @FaithAMunoz

March 30, 2020 by OoliganPress Leave a Comment

Best Practices: A Social Media Guide for Authors

For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.

Filed Under: Manager Monday, Social Media Tagged With: author, author platform, best practices, Book Promotion, engagement, guide, Marketing, personal brand, platform, promotion, publishing, Social Media

Transmedia Marketing Is the Future of Publishing

By Tia Hilts

November 13, 2019 by OoliganPress Leave a Comment

Transmedia Marketing Is the Future of Publishing

Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.

Filed Under: Marketing Tagged With: Advertising, books, broadcasting, campaign awareness, engagement, independent press, Marketing, Snapchat, Snapchat filter, Social Media, transmedia marketing, transmedia storytelling, trends in publishing, worldbuilding

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

By Katie Fairchild @km_fairchild

June 25, 2018 by OoliganPress Leave a Comment

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.

Filed Under: Manager Monday Tagged With: Digital marketing, engagement, Facebook, instagram, just a really nice pair of jeans, Marketing, pants, Social Media, twitter

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