At nearly every press, there is a room that is stacked high with cardboard boxes. For people in publishing, a certain feeling may be invoked by this image. I feel it myself. A book unread is a sadder sight than one unloved.
For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.
Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.