Everything in book marketing requires advance planning. So even before your beloved project reaches the eyes of millions of readers, we are strategizing ways to sustain a productive life long after it publishes. We do this because evergreen and backlist titles are huge assets to supporting the press as a whole. So when the excitement dials back after a book’s release, we look for ways to support it long after as a backlist title.
Before we publish a title, we must determine if it will actually sell; to do that, we need to compare the title with similar books that are already on the market. That’s where comparative (comp) titles come in.
I grew up in a small town. A population of less than two thousand, a small gas station and convenience store, a tavern, and no stoplight anywhere even close to the city limits. There’s a way of life in small towns—slower, quieter, less self-aware—that people who grew up in a city just can’t quite grasp. […]
Last term, Ooligan Press was delighted to debut Eliot Treichel‘s first novel, A Series of Small Maneuvers. The book was met with great critical reception—our Starred Review in Publishers Weekly reappeared in their December Round-Up—and we finished the term with events in Portland at Powell’s on Hawthorne, in Sunriver at Sunriver Books and Music, and […]
The launch party for Eliot Treichel’s A Series of Small Maneuvers, released on November 1, 2015, was held at Another Read Through on November 17. Treichel spoke about his process and read an excerpt before answering questions and signing books. Walking into Another Read Through for the first time for the launch of A Series […]
Mary Bisbee-Beek is an independent book publicist who specializes in marketing and foreign rights. I am lucky enough to be working with her on a new title from Ooligan Press, A Series of Small Maneuvers. Mary kindly spoke with me about her career, how she got into book publicity, and what she’s doing now. I […]