Whatever changes, we know from history that technology will play a large part. Spending the time to learn new technology will allow publishers to work smarter instead of harder.
My “2019” shelf sat, neatly and chronologically ordered for me to peruse. Month by month, the books I had slogged through and the books that shone brilliantly awakened in my memory, but something else happened too. I began to remember other parts of my life in those months.
We must rethink our concepts of what is digital, what is physical, and what the grayness in between looks like.
Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?
Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.
With all the closures due to the coronavirus pandemic, we have lost physical access to libraries as well as chain and local bookstores. Our access may be diminished, but our need for entertainment—or if we can’t be entertained, at least some kind of distraction—has wildly increased.