• Skip to content
  • Skip to footer

Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

Main navigation

  • About
    • Submission Guidelines
    • The Graduate Program
    • Awards
    • Donate to Ooligan Press
    • Ordering Information
    • Green Press Initiative/OpenBook
  • Ooligan Blog
    • Start to Finish
  • Books
    • Frontlist
    • Fiction
    • Nonfiction
    • Poetry
    • Young Adult
    • Education and Curriculum
  • Events
    • Write to Publish
    • Transmit Culture

Digital marketing

The Rise of Livestreaming Authors

By Katherine Petersdorf @katpetersdorf

May 24, 2019 by OoliganPress Leave a Comment

The Rise of Livestreaming Authors

Every author and publisher knows that social media is a crucial component of marketing; however, it is more important to understand new, emerging trends in the media marketing world. Most authors remember the hit of the novel trailer and how Epic Reads swept viewers away with some of Harper’s most amazing adverts. Once again, they’ve stepped into the media marketing world and surfaced with a new trend that is starting to become viral: livestreamed readings and interviews with authors.

Filed Under: Marketing Tagged With: author interview, author marketing help, Digital marketing, epic reads, Facebook, facebook live, instagram, instagram live, live author, live reading, livestreaming, Marketing, publishing help, Social Media, YouTube, youtube live

Metadata: A Definition and Best Practices

By Tiffany Watson

March 15, 2019 by OoliganPress Leave a Comment

Metadata: A Definition and Best Practices

Metadata is the language we use to describe products when we are unable to have these products at hand.

Filed Under: Digital Tagged With: Book Content., Book Description, Digital marketing, metadata, social media marketing

Should you judge a book by its trailer?

By Kimberley Scofield @kmscofie

January 18, 2019 by OoliganPress Leave a Comment

Should you judge a book by its trailer?

Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.

Filed Under: Marketing Tagged With: book trailer, books, Digital marketing, Marketing, media, movie, movie trailer, social, Social Media, trailer, trailers, video

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

By Katie Fairchild @km_fairchild

June 25, 2018 by OoliganPress Leave a Comment

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.

Filed Under: Manager Monday Tagged With: Digital marketing, engagement, Facebook, instagram, just a really nice pair of jeans, Marketing, pants, Social Media, twitter

Three Reasons Writers Need Websites

By Mackenzie Deater

November 4, 2016 by Digital Content Leave a Comment

Three Reasons Writers Need Websites

If you’re a writer without a website, this is the post for you. With 84 percent of the American population online, your largest potential audience is waiting for you out there in cyberspace, and you can’t afford to not have one. Whether you don’t have the time, you don’t appreciate the internet as a medium, […]

Filed Under: Publishing Tagged With: Authors, creating a website, Digital marketing, Marketing, online presence, Ooligan, Personal websites, writers, writers online

Manager Monday: Bringing Social Media Marketing to the Forefront

By Alan Scott Holley alanscottholley

August 8, 2016 by OoliganPress Leave a Comment

Manager Monday: Bringing Social Media Marketing to the Forefront

Oh, what’s this? A soapbox? For moi? Don’t mind if I do. If there’s one thing I learned while serving as the social media manager for Ooligan Press, it’s that digital marketing is severely misunderstood—and often criminally undervalued—when it takes the form of a tweet, an Instagram photo, or a Facebook post. Despite the fact […]

Filed Under: Manager Monday Tagged With: Digital marketing, digital marketing industry, digital strategy, online marketing, Social Media, social media marketing, web strategy

Footer

Learn More

  • About Ooligan Press
  • Contact Us
  • Donate to Ooligan Press
  • The Graduate Program
  • Submission Guidelines
  • Ooligan Blog

Sign up for the Ooligan Press Mailing List

Subscribe
  • Email
  • Facebook
  • Instagram
  • Tumblr
  • Twitter

Search Ooligan

Copyright © 2017 | Ooligan Press