Every author and publisher knows that social media is a crucial component of marketing; however, it is more important to understand new, emerging trends in the media marketing world. Most authors remember the hit of the novel trailer and how Epic Reads swept viewers away with some of Harper’s most amazing adverts. Once again, they’ve stepped into the media marketing world and surfaced with a new trend that is starting to become viral: livestreamed readings and interviews with authors.
Digital marketing
Metadata: A Definition and Best Practices
By Tiffany Watson
Metadata is the language we use to describe products when we are unable to have these products at hand.
Should you judge a book by its trailer?
By Kimberley Scofield @kmscofie
Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.
How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms
By Katie Fairchild @km_fairchild
A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.
Three Reasons Writers Need Websites
By Mackenzie Deater
If you’re a writer without a website, this is the post for you. With 84 percent of the American population online, your largest potential audience is waiting for you out there in cyberspace, and you can’t afford to not have one. Whether you don’t have the time, you don’t appreciate the internet as a medium, […]
Manager Monday: Bringing Social Media Marketing to the Forefront
By Alan Scott Holley alanscottholley
Oh, what’s this? A soapbox? For moi? Don’t mind if I do. If there’s one thing I learned while serving as the social media manager for Ooligan Press, it’s that digital marketing is severely misunderstood—and often criminally undervalued—when it takes the form of a tweet, an Instagram photo, or a Facebook post. Despite the fact […]