Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.
Design
Reaching Unconventional Contacts
By Bailey Potter
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
The Mystery Behind the Mystery Genre
By Bailey PotterLike every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
Should You Design Your Book in Microsoft Word?
By Denise Morales Soto @dmoralessoto
I can see the appeal of using Word to design your book since it is a program that is familiar to most of us, especially if you’re a writer. It’s a lot cheaper than InDesign, which is a more professional tool that is also very technical and has a steeper learning curve. However, there are many reasons why Microsoft Word isn’t the best tool for this kind of work. So, before you commit to doing all that work in this program, here are a few things you should take into consideration.
Typography in 2020: What’s in a Trend?
By Chris Leal
If typography is out in the wild, it will demand your attention whether it’s effective or not. Even unsuccessful attempts at public graphic design grab the observant onlooker’s gaze.
Finding the Face of FAULTLAND
By Ivy Jack Knight @IvyJackKnight
Cover design is an important, frequently complicated affair for any press, but Ooligan’s process probably has most beat.