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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Design

Color Theory: How the Color Palettes of YA Book Covers Vary by Subgenre

By Denali Halicki @denali_epub

January 15, 2021 by OoliganPress Leave a Comment

Color Theory: How the Color Palettes of YA Book Covers Vary by Subgenre

Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.

Filed Under: Design Tagged With: Color Palette, color theory, Design, sales, YA, young adult

Reaching Unconventional Contacts

By Bailey Potter

December 21, 2020 by OoliganPress Leave a Comment

Reaching Unconventional Contacts

When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?

Filed Under: Manager Monday, Start to Finish Tagged With: camp, campaign, contact list, Design, detectives, email, Finding the Vein, frontlist, genre, Jennifer Hanlon Wilde, library, lwp, Marketing, murder, mystery, PNW, police, Portland, postcard, process, publishing, sleuth, Social Media, start to finish, thriller, unconventional, versatile

The Mystery Behind the Mystery Genre

By Bailey Potter

October 12, 2020 by OoliganPress Leave a Comment

The Mystery Behind the Mystery Genre

Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.

Filed Under: Start to Finish Tagged With: camp, cover art, Design, detectives, Finding the Vein, frontlist, genre, Jennifer Hanlon Wilde, library, lwp, Marketing, murder, mystery, PNW, police, Portland, process, publishing, start to finish, thriller

Should You Design Your Book in Microsoft Word?

By Denise Morales Soto @dmoralessoto

August 3, 2020 by OoliganPress Leave a Comment

Should You Design Your Book in Microsoft Word?

I can see the appeal of using Word to design your book since it is a program that is familiar to most of us, especially if you’re a writer. It’s a lot cheaper than InDesign, which is a more professional tool that is also very technical and has a steeper learning curve. However, there are many reasons why Microsoft Word isn’t the best tool for this kind of work. So, before you commit to doing all that work in this program, here are a few things you should take into consideration.

Filed Under: Design, Manager Monday Tagged With: adobe, Authors, best practices, book, Design, file prep, format, graphic design, InDesign, interior, layout, Microsoft, print, publishing, self-publish, Word

Typography in 2020: What’s in a Trend?

By Chris Leal

July 22, 2020 by OoliganPress Leave a Comment

Typography in 2020: What’s in a Trend?

If typography is out in the wild, it will demand your attention whether it’s effective or not. Even unsuccessful attempts at public graphic design grab the observant onlooker’s gaze.

Filed Under: Design Tagged With: bold, creativity, Design, graphic design, innovation, legibility, sans-serif, serif, trends, typography

Finding the Face of FAULTLAND

By Ivy Jack Knight @IvyJackKnight

July 13, 2020 by OoliganPress Leave a Comment

Finding the Face of FAULTLAND

Cover design is an important, frequently complicated affair for any press, but Ooligan’s process probably has most beat.

Filed Under: Start to Finish Tagged With: cover, Design, faultland, Ooligan, selection process

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