It is important that designers capture the light-hearted, feel-good nature of a contemporary romance story through its cover design in order to gain the attention of readers.
Design
How a Manuscript Becomes a Book
By Katherine Flitsch
I never thought very much about all the decisions involved with turning a book into a manuscript, beyond recognizing that at some point someone had to design the cover. Things such as font choices, trim sizes, paper weights, etc., were all decisions that I blindly consumed as a reader without realizing all of the blood, sweat, and tears that went into making them. Then I joined the Ooligan team, and suddenly I got to play a part in making all of these decisions! That’s when I began garnering an understanding—and appreciation—for the beautiful beast that is the book design process. Now that I’ve stepped into my role as the manager for Ooligan’s design department, I’m learning so much more about all that goes into designing a book.
Branding a New Website for Ooligan Press
By Jill Bowen
As the new manager for the Ooligan Press website, my team and I have been appointed a task of monumental importance. The work that we do will ultimately end up creating a brand for Ooligan Press, so our work needs to be a genuine representation of our goals and values. Though we are still in the beginning stages of our endeavor, we are excited by what we have accomplished so far.
From Fanfiction to Publishing
By Alexandra Burns
While it is true that editing is a crucial aspect of publishing, it isn’t the only aspect. The publishing industry has a place for every bibliophile out there—even fanfiction writers.
Tips on Pairing Fonts
By Morgan Ramsey
Good typography can make anything look good, but it can be hard to successfully pair your fonts. Creating contrast is the key to good font pairing. You can achieve contrast in many ways, and it is a lot simpler than you think. Here are a few tips on how you can successfully pair fonts without needing a degree in graphic design.
Personal versus Professional Branding in the Business of Book
By Megan Jessop @megan_jessop
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.