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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Design

Designing Basic Social Media Images for Your Book

By Riley Robert @RileyRober14

March 28, 2022 by OoliganPress

Designing Basic Social Media Images for Your Book

Are you lost when it comes to designing social media images for your upcoming book? This step-by-step guide walks you through the process of creating basic social media images to promote your book, including the preferred image dimensions for several social media platforms.

Filed Under: Manager Monday Tagged With: Book Promotion, canva, creating content, Design, Facebook, instagram, Social Media, social media design, twitter

The Problem with Book Covers

By Ivory Fields @wratchetwriter_

March 25, 2022 by OoliganPress Leave a Comment

The Problem with Book Covers

It’s no secret that the media is image-obsessed and has a problem with whitewashing and gender stereotyping. From magazine covers doing Photoshop “touch-ups,” to fandoms having an issue with a character’s casting in a film, to debates about the term “chick flick” or just how overly pink “girl” toy shelves are. For the publishing world, book covers are a problem we have to fix.

Filed Under: Design, Publishing Tagged With: BIPOC, books, Covers, Design, gender marketing, lgbtqia, Marketing, Social Media, YA

When the Pub Date Changes: A Project Manager’s Experience

By Stephanie Johnson Lawson @sjohnsonlawson

February 28, 2022 by OoliganPress Leave a Comment

When the Pub Date Changes: A Project Manager’s Experience

In late December, our publisher was informed that a major portion of the shipment that was en route to our distributor was lost. She acted fast, looping in the Design Manager, Operations Manager, and me, the Project Manager, and we did some major troubleshooting. FedEx was attempting to locate the shipment, hopeful that it would be found after the holiday backlog cleared. The publisher reached out to Ingram, our distributor, to see if it was feasible to use their print-on-demand service to ensure we would have books in time to meet the industry deadline for new titles. Because of many factors (timing, holiday closures, and staffing numbers), the success of this option was not guaranteed. Ultimately, moving the publishing date forward a month was the best solution.

Filed Under: Start to Finish Tagged With: CoreSource, covid-19, dates, Design, distribution, flash fiction, Ingram, Kingry, Marketing, metadata, New Release, ooligan press, print-on-demand, Printing, project management, publicity, publishing, receiving, shipping, Social Media, supply chain, Teamwork, timeline

The Beginning of Our New YA Title

By Luis Ramos @luissoto805

November 29, 2021 by OoliganPress Leave a Comment

The Beginning of Our New YA Title

Everyone likes Filipino food, and we are shamelessly capitalizing on that love. After all, when else will we get to work on a book with the words “egg rolls” in the title?

Filed Under: Start to Finish Tagged With: author, awards, blurbs, contacts, copyediting, cover, dance, dancing, Design, developmental editing, Editing, egg rolls, fiction, Filipino, food, Jason Tanamor, love, Marketing, production, Progress, publicity, revisions, Social Media, strategy, Tinikling, update, young adult

Canva: The First-Time Designer’s Best Friend

By Riley Robert @RileyRober14

October 18, 2021 by OoliganPress

Canva: The First-Time Designer’s Best Friend

Although most agree that Adobe’s Creative Cloud is the pinnacle of professional design software, first-time designers with little software experience are likely to be overwhelmed by its plethora of features—and its cost. While most designers will eventually want to splurge on Adobe’s CC license to professionally share and sell their work, in the meantime there is a free online software called Canva that is the first-time designer’s best friend.

Filed Under: Design Tagged With: beginning designer, canva, Design, design experience, design software, designer, free software, graphic design, graphic design software, grouping, layout templates, typography

Usability and Experience Goals for the New Ooligan Website

By Jill Bowen

October 15, 2021 by OoliganPress Leave a Comment

Usability and Experience Goals for the New Ooligan Website

As a web designer you have approximately ten seconds to get someone to interact with your site. In that small window of time there are a series of decisions being made that affect whether the user is impressed by what they find or if they move on to another site. By understanding how persuasion is built into a page, a designer can make certain that a user will stay on the page, and more importantly, keep them coming back.

Filed Under: Start to Finish Tagged With: Design, ooligan website, usability, usability goals, user experience, user psychology, ux design, website design

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