From the beginning, the goal for Odsburg was to make this book unique, successful, and as beautifully odd as the story it contained. We all had similar ideas about where this book should end up; getting there, however, was an entirely different matter.
Whereas fine art (such as illustration) looks inward by asking the viewer to see the artist behind the art, graphic design looks outward by asking the viewer to see the art and go do something because of it. While these two concepts overlap in places, the purpose of each is very different.
During my time at Ooligan, I have been told by multiple people that XML coding is the portion of the Ooligan workflow that they are most unfamiliar with and therefore most anxious about volunteering for. It’s not hard to see why XML seems daunting or confusing: the work is done by the editorial department, but it requires coding tags one would expect to see in the digital department, and the product is used exclusively by the design department. It’s easy to get lost in all of that. If the work requires coding, why isn’t it done in the digital department? If the product is only used by the design department, why don’t they do the work? To help clarify, here’s a crash course in XML.
Book-marketing language, particularly copywriting, is a critical part of how publishers reach their readers, and the predicted gender of a target audience has long been a particularly important consideration when determining the most effective language to use. But with readers increasingly expressing frustration with overtly gendered language in book-marketing copy, it’s clear that such methods are outdated, and book marketers and copywriters should look to gender-neutral language to describe their titles.
There are a lot of things that can make a book unreadable: the content, the prose, the plot holes. The list could go on and on. For me, nothing makes a book more difficult to read than badly justified type.
As an alternative to the worn-out phrase “jack of all trades,” Thesaurus.com provides a term you may never have heard of before: “pantologist.” Pantology is the systematic view of all human knowledge, and it was written about at length by a man named Roswell Park. Certainly there aren’t pantological handymen roaming the halls of Portland State, but “Oolies,” as the Ooligan staff members are called, provide a sufficient knowledge base for the development of the many systems needed to run the press.