While it is true that editing is a crucial aspect of publishing, it isn’t the only aspect. The publishing industry has a place for every bibliophile out there—even fanfiction writers.
Design
Tips on Pairing Fonts
By Morgan Ramsey
Good typography can make anything look good, but it can be hard to successfully pair your fonts. Creating contrast is the key to good font pairing. You can achieve contrast in many ways, and it is a lot simpler than you think. Here are a few tips on how you can successfully pair fonts without needing a degree in graphic design.
Personal versus Professional Branding in the Business of Book
By Megan Jessop @megan_jessop
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
Color Theory: How the Color Palettes of YA Book Covers Vary by Subgenre
By Denali Halicki @denali_epub
Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.
Reaching Unconventional Contacts
By Bailey Potter
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
The Mystery Behind the Mystery Genre
By Bailey PotterLike every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.