During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?
You might be asking yourself, How can my target audience read my book if they don’t even know about it? How can I make my product stand out? Is it possible to market my product on a budget? The answer to your questions might just be guerrilla marketing.
Since being revamped and restructured last April, the Outreach and Project Development team has finally stabilized and secured a solid foundation for its future. We’ve got a lot of experience behind us now and plenty more on the horizon—including the much-anticipated tenth annual Write to Publish conference.
It is no secret that some authors prefer their solitude when working, and an author’s work is never done. With the ever-expanding digital world, they now have more opportunities to connect with their readers without ever leaving their writing caves.