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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Creating Branding Strategies to Stand Out from the Crowd

By Glorimar Del Rio @glorimardelrio

May 21, 2021 by OoliganPress

Creating Branding Strategies to Stand Out from the Crowd

During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?

Filed Under: Marketing Tagged With: author, brand, branding, creative, image, marketing strategy, stand out

Guerrilla Marketing: How Does It Work?

By Dani Nicholson @danielluhh72

July 22, 2019 by OoliganPress Leave a Comment

Guerrilla Marketing: How Does It Work?

You might be asking yourself, How can my target audience read my book if they don’t even know about it? How can I make my product stand out? Is it possible to market my product on a budget? The answer to your questions might just be guerrilla marketing.

Filed Under: Marketing Tagged With: campaign, chalk, clean graffiti, contest, creative, graffiti, guerrilla marketing, Marketing, public forum, Social Media, stickers, street art, unconventional, unique

Writing Contests, Ticket Sales, and Speakers, Oh My!

By Amylia Ryan @amylia_ryan and Hope Levy @hopealevy

February 12, 2018 by OoliganPress Leave a Comment

Writing Contests, Ticket Sales, and Speakers, Oh My!

Since being revamped and restructured last April, the Outreach and Project Development team has finally stabilized and secured a solid foundation for its future. We’ve got a lot of experience behind us now and plenty more on the horizon—including the much-anticipated tenth annual Write to Publish conference.

Filed Under: Start to Finish Tagged With: 2018, adventure, Authors, conference, contest, creative, fiction, journey, Ooligan, panels, pitch, poetry, publishers, publishing, raffle, speakers, tenth anniversary, tickets, Write to Publish, writers, writing

How to Win Readers and Alienate Authors

By Courtney Bliss

February 7, 2018 by OoliganPress Leave a Comment

How to Win Readers and Alienate Authors

It is no secret that some authors prefer their solitude when working, and an author’s work is never done. With the ever-expanding digital world, they now have more opportunities to connect with their readers without ever leaving their writing caves.

Filed Under: Marketing Tagged With: Authors, book, book tour, booktracks, creative, digital, Marketing, multimedia, Social Media, social networking, virtual

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