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Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Covers

The Problem with Book Covers

By Ivory Fields @wratchetwriter_

March 25, 2022 by OoliganPress Leave a Comment

The Problem with Book Covers

It’s no secret that the media is image-obsessed and has a problem with whitewashing and gender stereotyping. From magazine covers doing Photoshop “touch-ups,” to fandoms having an issue with a character’s casting in a film, to debates about the term “chick flick” or just how overly pink “girl” toy shelves are. For the publishing world, book covers are a problem we have to fix.

Filed Under: Design, Publishing Tagged With: BIPOC, books, Covers, Design, gender marketing, lgbtqia, Marketing, Social Media, YA

Reinventing the Market for Classic Novels

By Hannah Boettcher

March 22, 2021 by OoliganPress Leave a Comment

Reinventing the Market for Classic Novels

What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.

Filed Under: Manager Monday, Marketing Tagged With: audiobooks, books, branding, celebrities, classic novels, Covers, jackets, Marketing, publicity, publishing, revamp, Special Editions, tactics

To Be or Not to Be: An Interactive Approach to Classic Literature

By Ari Mathae @Ari_Mathae

June 5, 2019 by OoliganPress Leave a Comment

To Be or Not to Be: An Interactive Approach to Classic Literature

Gamebooks are about being able to play around in a familiar world, make mistakes, and try again. Interactive books for adults do just that, but this time, the majority of choose-your-path books are focusing on classic and well-known stories, rather than the nostalgic stereotypes found in the kids’ series. Interactive books use the stories of classics––Austen, Shakespeare, historical romance––to give adult readers a chance to toy with the literary worlds they have known and loved.

Filed Under: Publishing Tagged With: adult fiction, Bandersnatch, Choose your own, classic reads, Covers, gamebooks, interactive, interactive narratives, Jane Austen, literature, Marketing, satire, Shakespeare

The Ultimate Coffee Table Book

By Sadie Moses @holyrosesmoses

December 8, 2017 by OoliganPress Leave a Comment

The Ultimate Coffee Table Book

Should we then, as publishers, be paying more attention to coffee shops as a means of marketing? Would more upper-class shops be willing to display, or even review, some of our titles? Or is it inevitable that those owners will continue to sneak into Goodwill, bargain shopping for books that are worn, falling apart, and unwanted? Is it even worth putting our books in places that were intended to be ignored?

Filed Under: Publishing Tagged With: books, coffee, coffee shops, Covers, decor, downtown, encyclopedias, Marketing, Northwest, novels, Penguin classics, publishing, Salem, Shakespeare, shelves, Vintage

An Inventory of Ooligan History

By Grace Evans and Elizabeth Hughes

August 14, 2017 by OoliganPress Leave a Comment

An Inventory of Ooligan History

Imagining shelves of Ooligan books expanding into the future is one of the unsung joys of inventory; what might seem a menial task, unseen and unappreciated, is actually one of the threads that weaves Ooligan Press together, past, present, and future.

Filed Under: Manager Monday Tagged With: backlist, Covers, croatia, Dot-to-Dot Oregon, history, inventory, managers, Oolie, Ooligan, operations, Oregon Stories, organization, PA, press, publisher's assistant, publishing

Interview: Hagen Verleger on Book Design and Project Suhrkamp

By Kento Ikeda

June 30, 2017 by OoliganPress Leave a Comment

Interview: Hagen Verleger on Book Design and Project Suhrkamp

Be like a sponge, absorb everything.

Filed Under: Interview Tagged With: Covers, Design, insel, suhrkamp

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