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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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cover design

Books with Fan Art: Including the Audience in the Design

By Rosina Miranda

October 16, 2020 by OoliganPress Leave a Comment

Books with Fan Art: Including the Audience in the Design

Reprinting is common in any literary genre, but a new trend has emerged in Young Adult fiction, partly thanks to the internet: the inclusion of fan-made artwork in a book’s special or collector’s edition.

Filed Under: Design Tagged With: cover art, cover design, fan art, fanart, redesign, reprint, special edition

Covering Up: How Color Choice Affects the Way Audience Perceives a Book

By Selena Harris

September 23, 2020 by OoliganPress Leave a Comment

Covering Up: How Color Choice Affects the Way Audience Perceives a Book

When it comes to publishing, you should judge a book by its color. Color theory is a popular topic in discussions about interior design, website design, fashion, and elsewhere, but it also plays a vital role in the publishing industry.

Filed Under: Design Tagged With: book cover color, book cover design, color, color and genre, color and marketing, color theory, colors and emotions, cover, cover color, cover design, designing a book cover, hue, shade, tint

Minimalist Cover Design: Wave Books Press and Their Distinct Typographic Cover Designs

By Kendra Ferguson

May 29, 2020 by OoliganPress Leave a Comment

Minimalist Cover Design: Wave Books Press and Their Distinct Typographic Cover Designs

A book from Wave Books can be recognized from across the room. Their distinctive cover design relies on stark, black-and-white contrast and strong typographical elements. This look has set them apart as a small press that has a clear brand recognizable simply from their covers.

Filed Under: Design Tagged With: book design, cover art, cover design, Design, minimalist design, style, typography

A Book’s Cover: One of Its Strongest Marketing Tools

By Kendra Ferguson

April 3, 2020 by OoliganPress Leave a Comment

A Book’s Cover: One of Its Strongest Marketing Tools

The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.

Filed Under: Marketing Tagged With: audience, audience engagement, book cover, book design, branding, cover, cover design, design tools, Marketing, marketing placement, marketing tools, Social Media

Exceptions to the Rule: Books You Can Judge by Their Covers

By Anna Stein

March 23, 2020 by OoliganPress Leave a Comment

Exceptions to the Rule: Books You Can Judge by Their Covers

How does one choose what book to read next? There are indeed a plethora of ways to discover your next literary treasure. Certain authors may interest you, you may be immersed in a genre, you may have been stunned by a book’s reputation, or you may pursue an interest in either something you love or something that is new to you. There is one approach, however, you supposedly should never use to choose what your next literary adventure will be, and that is judging the book by its cover. However, while this rule does apply to almost the entirety of the publishing world, there are always some exceptions.

Filed Under: Design Tagged With: A Girl Is a Half-Formed Thing, book covers, Book of Longing, cover, cover design, Design, Eimear McBride, Leonard Cohen, Michelle Alexander, The New Jim Crow

A Collaborative Process: Designing Books at Ooligan

By Julie Collins

August 30, 2019 by OoliganPress Leave a Comment

A Collaborative Process: Designing Books at Ooligan

Ooligan Press is mostly made up of students in either their first or second year of the master’s in book publishing program at PSU. This means that every student is working on a book project team or as a department manager in addition to taking another two or three classes. And who can find the time to create cover and interior designs as we juggle up to six books in development at once? The key is collaboration. By trusting each other as managers, creators, and book lovers with valuable feedback to give, we work toward a fully designed book that best reflects the essence of the final manuscript.

Filed Under: Inside Ooligan Tagged With: book covers, book design, Collaboration, cover design, design books, Designers, ooligan press, small press, student publishing, Teamwork, typography

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