Clarity, brevity, and utility were our main goals in updating our mission statement, and our group is incredibly proud of the work we’ve done. In moving towards our values of inclusivity, however, the mission statement is just the first step. Updating our mission statement is at the core of things that Ooligan Press wants to accomplish in terms of shaping literature and the publishing industry, and our work is still cut out for us.
copywriting
Writing Alt Text for Ebooks
By Megan Crayne @megancrayne
Alternative text, or alt text, is different from including a caption for an image in your book; it is a clear description of what is taking place in the image so that readers who use voice-to-text software can understand its context. Used commonly on websites, alt text can be easily built into your InDesign document for all of your images before you convert your book into an EPUB—and here is how to write it.