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copy language

Gendered Language in Book-Marketing Copy

By Emma Hovley

August 19, 2019 by OoliganPress Leave a Comment

Gendered Language in Book-Marketing Copy

Book-marketing language, particularly copywriting, is a critical part of how publishers reach their readers, and the predicted gender of a target audience has long been a particularly important consideration when determining the most effective language to use. But with readers increasingly expressing frustration with overtly gendered language in book-marketing copy, it’s clear that such methods are outdated, and book marketers and copywriters should look to gender-neutral language to describe their titles.

Filed Under: Manager Monday, Marketing Tagged With: book copy, book marketing, copy, copy language, cultural beliefs, culture, Design, feminine, gender, gender-neutral, gendered language, linguistics, Marketing, masculine, sociolinguistics

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