Publicity plays a crucial role in any publishing house. Authors who accrue bad publicity are often subjected to the morality clause in their contract so that the reputation of the publishing house is not tarnished by the actions of the author. Recent developments in the entertainment industry, especially in regards to the #MeToo movement, have led to an increased focus on ethics and morality in professional, educational, and media settings. Publishing houses and agents have faced similar problems, which is where the morality clause comes into play; an increasing number of publishing houses and agents are now including these clauses in their contracts, requiring authors to comply with acceptable professional standards and providing for the possible termination of the contractual relationship if the author fails to conduct themselves appropriately.
It is an agent’s job to represent your material, get you the best deal, and make sure you’re entering the market at a good time. But, they do more than that. Agents often help authors throughout the entire publishing process, from developing a book to creating a pitch to share with publishers. It’s like having a personal support system from the very beginning.