As the publicity manager at Ooligan, one of my tasks is to send out quarterly newsletters. But getting people to read them is another story. That’s why I decided to change up how we do our newsletters while simultaneously giving some love to our backlist titles.
We must rethink our concepts of what is digital, what is physical, and what the grayness in between looks like.
Research is an important aspect of writing, often prompting authors to reach out to experts in the topics they are writing about. But things start to get complicated when we talk about fiction.