Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
As the publicity manager at Ooligan, one of my tasks is to send out quarterly newsletters. But getting people to read them is another story. That’s why I decided to change up how we do our newsletters while simultaneously giving some love to our backlist titles.
We must rethink our concepts of what is digital, what is physical, and what the grayness in between looks like.
Research is an important aspect of writing, often prompting authors to reach out to experts in the topics they are writing about. But things start to get complicated when we talk about fiction.