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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Reaching Unconventional Contacts

By Bailey Potter

December 21, 2020 by OoliganPress Leave a Comment

Reaching Unconventional Contacts

When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?

Filed Under: Manager Monday, Start to Finish Tagged With: camp, campaign, contact list, Design, detectives, email, Finding the Vein, frontlist, genre, Jennifer Hanlon Wilde, library, lwp, Marketing, murder, mystery, PNW, police, Portland, postcard, process, publishing, sleuth, Social Media, start to finish, thriller, unconventional, versatile

How to Find the Best Review Bloggers

By Sydnee Chesley

October 30, 2019 by OoliganPress Leave a Comment

How to Find the Best Review Bloggers

Like it or not, review bloggers and social media influencers are still some of the best people to help promote your book. It doesn’t matter how many ads or social media posts you’ve created for your book if no one who matters is talking about it. The power that makes an influencer so, well, influential is called word-of-mouth marketing.

Filed Under: Marketing Tagged With: bloggers, blogging, books, contact list, influencer marketing, Internet, macro-influencer, micro-influencer, review blogs, review request, Social Media, social media influencer, WOM, WOM marketing, word of mouth, word-of-mouth marketing

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