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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Preorder Gifts As a Marketing Strategy

By Faith Muñoz @FaithAMunoz

November 27, 2019 by OoliganPress Leave a Comment

Preorder Gifts As a Marketing Strategy

Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.

Filed Under: Marketing Tagged With: amazon, bookmark, books, bookstore, consumer, Descendant of the Crane, discount, Elizabeth Lim, gifts, Hafsah Faizal, incentives, Joan He, Julie Murphy, library, Marketing, marketing strategy, preorder, preorder campaign, product, Puddin', Social Media, Spin the Dawn, twitter, We Hunt the Flame

DRM: To Prevent Piracy or Secure Loyalty?

By Meagan Nolan

May 2, 2018 by OoliganPress Leave a Comment

DRM: To Prevent Piracy or Secure Loyalty?

What started as a clause in the Digital Millennium Copyright Act of 1998 to protect the infringement of copyrighted works, such as movies, books and music, has blossomed into a full-fledged debate on who owns, who can modify, and who can repair the products consumers purchase. These products can range from cell phones and cars to children’s toys and ebooks, making it almost a certainty that everyone has at least one DRM-protected product in their home. The companies who place the DRM on these products can control who uses, modifies, and distributes the copyrighted works and products.

Filed Under: Digital Tagged With: 2018, amazon, code, company, consumer, copyright, customer, digital, Digital Content, digital rights management, DRM, ebook, ebook reader, innovation, Kindle, law, lawmakers, loyalty, modifications, monopoly, Ooligan, piracy

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