Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.
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6 Tips to Help Authors Reach Niche Audiences
By Victoria Raible
Authors have heard the same things over and over again on how to market their books: you must be on social media, you must be a big fan of your genre, you must create a dedicated fan base, etc. And while that’s all solid advice, most of it is geared toward reaching a general readership. Depending on what you’re writing, there are many more opportunities to grow your readership and visibility. The following tips are ultimately meant for authors writing in niche genres—we’re talking knitting books, self-help books, cookbooks, fitness books, anything directed at a very specific market—but any author could find ways to implement this advice.
How Personal Branding Can Impact Getting Your Book Acquired
By Taylor Thompson @taylormegon
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
How Personal Branding Can Impact Getting Your Book Acquired
By Taylor Thompson @taylormegon
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
Normalizing Queerness: Tips on Inclusive Editing for the LGBTQ Community
By Meagan Nolan
The role of an editor is to ensure throughout each stage of the editing process that the writer communicates their view of the world to the reader in the best way possible. With such a responsibility, editors should look at the ways in which the language and manuscripts they edit affect the world around them. Editors should look at how the representation of life and people on the page shape and change society’s understanding of real people in the real world. To gain further distance on the path towards impartial inclusion, here are some tips for inclusive and mindful editing in regards to the LGBTQ community.
Brief Art Lesson on the Bookstagram
By Sadie Verville @sadieverville
Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.