Social media monitoring and outreach is an important part of the marketing machine here at Ooligan Press, and since we and a number of our authors were involved in Wordstock 2017, we did a quick analysis of Wordstock’s social media “footprint” via two platforms: Twitter and Instagram. This isn’t an exhaustive analysis, but having a cursory understanding of the conversation surrounding events like Wordstock can provide information for where the festival is at and how Ooligan Press fits into its narrative as a premier literary event.