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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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color

Covering Up: How Color Choice Affects the Way Audience Perceives a Book

By Selena Harris

September 23, 2020 by OoliganPress Leave a Comment

Covering Up: How Color Choice Affects the Way Audience Perceives a Book

When it comes to publishing, you should judge a book by its color. Color theory is a popular topic in discussions about interior design, website design, fashion, and elsewhere, but it also plays a vital role in the publishing industry.

Filed Under: Design Tagged With: book cover color, book cover design, color, color and genre, color and marketing, color theory, colors and emotions, cover, cover color, cover design, designing a book cover, hue, shade, tint

Different Places, Different Faces: Book Covers in the US and the UK

By Meagan Nolan

June 12, 2019 by OoliganPress Leave a Comment

Different Places, Different Faces: Book Covers in the US and the UK

As the cover of a book communicates to the potential reader what lies within, many conventions have emerged to highlight certain genres, such as an old photograph that promises a memoir, or a shirtless muscular man that promises a romance novel. To investigate further, we’ll look at four popular books sold in both the US and the UK and see what each cover has to say about the same story.

Filed Under: Design Tagged With: audience, background, book covers, color, cover design, fantasy, font, genre, illustrations, international, memoir, mystery, photographs, popular books, publishers, publishing houses, reader, romance, thriller, UK, United Kingdom, United States, US, young adult

Book Cover Design from a Scientific Approach

By Maki Takase

September 26, 2018 by OoliganPress Leave a Comment

Book Cover Design from a Scientific Approach

I’ve been pursuing book cover design in the past year because in a small publishing house like Ooligan Press, book covers play more significant roles than in large publishing houses that hold big name authors and titles. I am interested in the effects of book cover design on consumers who do not know the author or content, and what information a book cover should include in order to attract consumers.

Filed Under: Design Tagged With: Academic Research, book cover, color, Eye-tracking Device, typography

Print in Patterns

By Taylor Thompson @taylormegon

April 25, 2018 by OoliganPress Leave a Comment

Print in Patterns

We’ve all heard the saying “don’t judge a book by its cover,” but let’s be honest—everybody does. While the cover design on a book doesn’t necessarily make-or-break the sales of every individual book, it is the first thing a reader notices. Before reading the back-cover blurb or looking up reviews online, the reader’s first instinct comes from their impressions of the cover design.

Filed Under: Design Tagged With: 2018, book blog, color, cover design, Design, design blog, muted colors, nature, ooligan press, pretty covers, trends, YA covers

The Importance of Color and Fonts in Design for Print vs. Web

By Liz Pilcher

October 2, 2017 by OoliganPress Leave a Comment

The Importance of Color and Fonts in Design for Print vs. Web

One of the most important aspects of design is knowing if it will be presented digitally or in print. Knowing how a design will be presented affects several design elements, so it is crucial to be aware of your options. In today’s digital world, a lot of designs are created to be displayed on a screen. Those who like to create digital art and manipulate images for online use tend to be more familiar with things such as aspect ratios, RGB (Red, Green, Blue), and pixels. These are concepts that are useful in the computer world, but they have different counterparts in the printed world. When designing for printed projects, designers need to be familiar with bleeds, CMYK (Cyan, Magenta, Yellow, and Black), and trim size. While it is possible to create a design without deciding whether it will be used online or in print, it will save a lot of time and energy if this decision is made before beginning a design project.

Filed Under: Design Tagged With: cmyk, color, Design, fonts, print, rgb, sans-serif, serif, web

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