Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.
When it comes to publishing, you should judge a book by its color. Color theory is a popular topic in discussions about interior design, website design, fashion, and elsewhere, but it also plays a vital role in the publishing industry.
Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.
The last time you heard from the Ocean in My Ears team, we were busy copyediting the manuscript. Well, now the copyediting is finished, and we have since turned our attention to the cover. Like many of our projects at Ooligan Press, this was a collaborative effort. Taylor Farris came up with the original concept for the cover that featured a watercolor splash, a denim textured font, and a clean aesthetic; Leigh Thomas built upon this design, adding the mountains and the reflection, as well as fine-tuning the details; and Riley Pittenger hand drew the illustrated car. Needless to say, the result is a cover that is more than the sum of its parts, but let’s go ahead and take a closer look at some of those parts anyway.