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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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collateral

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

How to Make a Good Giveaway Booklet

By Nif Lindsay @NifInCharge

October 7, 2019 by OoliganPress Leave a Comment

How to Make a Good Giveaway Booklet

After you decide on basics such as the length, the size, and the audience, you need to think about the whole look. Fear not! Higher standards can easily be met. Design is a big part of making your efforts look professional. Although booklet design is more than just picking a fitting cover image, it doesn’t have to be onerous or complicated, and it doesn’t even have to require specialized software such as InDesign.

Filed Under: Design Tagged With: booklet, chapbook, collateral, free book, freebie, giveaway, how-to, swag, zine

The Importance of Collateral in Book Publishing

By Liz Pilcher

June 7, 2017 by OoliganPress Leave a Comment

The Importance of Collateral in Book Publishing

Right from the start, I wanted to focus on marketing throughout the Book Publishing program because it was what I knew best from a previous internship. And lucky for me, on my first day I was assigned to a project group that was in the marketing stage. While I had experience with social media, blog posts, and other digital forms of marketing, I had never heard of the term “collateral” before and wasn’t aware of its significance in marketing.

Filed Under: Marketing Tagged With: collateral, Marketing, Ooligan, Seven Stitches

Assignments of All Sizes

By Kate Marshall

October 18, 2013 by Ooligan Staff Leave a Comment

This week in the world of TheNinth Day, the team has been keeping pretty busy. In addition to big picture duties like finalizing launch details and designing collateral, we have been making sure that smaller assignments get taken care of, too. This includes tasks like updating the book information on Ooligan’s website—check it out to […]

Filed Under: Start to Finish Tagged With: Blue Thread series, books, collateral, fiction, Ooligan, readings, Ruth Tenzer Feldman, The Ninth Day, YA

Winter is Coming. (And with it, a new publication!)

By M.A. Berliner

October 15, 2013 by Ooligan Staff Leave a Comment

Greetings, readers: The third week of school is already upon us, and we here at Ooligan Press could not be happier to be working with the Stafford community to share We Belong in History with the world. Our interior design is now officially complete, and we are submitting our galley proofs and uploading our DRC […]

Filed Under: Start to Finish Tagged With: books, collateral, Editing, Ooligan, poetry, We Belong in History, William Stafford

The Search for that Extra Something

By M.A. Berliner

October 8, 2013 by Ooligan Staff Leave a Comment

Greetings, readers: The second week of school has come and we here at Ooligan Press are pushing through our sales and promotions materials to ensure that We Belong in History will reach the community. We know that teachers, students, lovers of good poetry, and William Stafford aficionados of all ages are already knocking at our […]

Filed Under: Start to Finish Tagged With: books, collateral, Editing, interior design, Ooligan, poetry, We Belong in History, William Stafford

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