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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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YA Authors and Social Engagement

By Kali Carryl

February 12, 2020 by OoliganPress Leave a Comment

YA Authors and Social Engagement

Today, there is an entire world of social media enabling authors to engage with fans, which helps them learn about marketability, understand the reception of their work, and see their audience in a whole new way. We see this popping up particularly among YA authors, who generally have a great appreciation for the loyalty and passion of their young readers. More importantly, it has opened the door for authors to adopt the additional role of a social media influencer, and the results of this new development are delightful and heartwarming, particularly in the YA community.

Filed Under: Marketing, Social Media Tagged With: audience engagement, charity, fiction, influencers, social movement, YA, YouTube

When YA Book Fandom Creates Active & Influential Communities

By Joanna Szabo @Joanna_Shwaba

May 12, 2017 by OoliganPress Leave a Comment

When YA Book Fandom Creates Active & Influential Communities

Fandoms surrounding the favorite books of teenagers have been a prominent part of culture since the Harry Potter books. Now, most well-loved series have some kind of derivative fandom surrounding them, but the Harry Potter fandom is by far the most expansive example of this. Years ago, Harry Potter fans pushed past the creation of art, parody musicals, and actual sports, and they went a step further by channeling their love for the books into the creation of an activist group.

Filed Under: Publishing Tagged With: charity, fandom, Harry Potter, Harry Potter Alliance, HPA, JK Rowling, John Green, Millennials, Nerdfighteria, teenagers, teens, The Fault in Our Stars, YA

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