What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.
One of the great things about Portland is the constant flow of amazing author readings and signings. I recently attended a Jasper Fforde reading hosted by Powell’s Books. The reading was for a fantasy book by Fforde; the publisher also made available the newest book in his Eyre Affair series two weeks before the paperback’s […]