When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
You might be asking yourself, How can my target audience read my book if they don’t even know about it? How can I make my product stand out? Is it possible to market my product on a budget? The answer to your questions might just be guerrilla marketing.