Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.
At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.
With so many choosing to listen to books instead of reading the physical copies, it is no doubt the publishing industry has needed to change with the evolving demands of technology and fast-paced culture.
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
Ooligan Press, local author Jeff Alworth, and the Craft Brew Alliance have teamed up to bring you Ooligan’s next title: The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution. The book, out March 26, explores the rise of Portland’s own beer titans: Kurt and Rob Widmer.
There’s a lot that goes into making an event, whether you’re hosting a one-day event like a conference, a simple one hour event, or an entire week’s worth of activities. What makes a event successful? These are three simple tips that will help.