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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Business

Why Transparency Matters in Marketing

By Megan Jessop @megan_jessop

October 20, 2021 by OoliganPress

Why Transparency Matters in Marketing

Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.

Filed Under: Marketing Tagged With: best practice, book marketing, Business, consumers, Marketing, professional, publishing, sales, Social Media, transparency, writer

Personal Branding: How to Market Yourself as a Publishing Professional

By Shalyn Schipper

September 10, 2021 by OoliganPress Leave a Comment

Personal Branding: How to Market Yourself as a Publishing Professional

At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.

Filed Under: Marketing Tagged With: branding, Business, Career, freelance, how-to, Marketing, Networking, professional, skills, Social Media

How Audiobooks Are Changing the Publishing Industry

By Megan Jessop @megan_jessop

April 7, 2021 by OoliganPress Leave a Comment

How Audiobooks Are Changing the Publishing Industry

With so many choosing to listen to books instead of reading the physical copies, it is no doubt the publishing industry has needed to change with the evolving demands of technology and fast-paced culture.

Filed Under: Digital Tagged With: audience, audiobooks, books, Business, changes, digital, publishing, readership, sales, technology

Personal versus Professional Branding in the Business of Book

By Megan Jessop @megan_jessop

March 17, 2021 by OoliganPress

Personal versus Professional Branding in the Business of Book

What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.

Filed Under: Marketing Tagged With: author, books, branding, Business, Design, Marketing, personal, professional, publishing, sales, writer

Books, Beer, and Bettering a Manuscript: How Ooligan Press Brews a Bestseller

By Kelly Hogan

December 24, 2018 by OoliganPress Leave a Comment

Books, Beer, and Bettering a Manuscript: How Ooligan Press Brews a Bestseller

Ooligan Press, local author Jeff Alworth, and the Craft Brew Alliance have teamed up to bring you Ooligan’s next title: The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution. The book, out March 26, explores the rise of Portland’s own beer titans: Kurt and Rob Widmer.

Filed Under: Manager Monday Tagged With: 35th anniversary, anniversary, beer, biography, Business, coming soon, craft beer, craft brew, gift book, Hefe, Hefeweizen, Local, local author, local brew, local brewpub, local business, local press, Manager Monday, new book, new title, nonfiction, Ooligan introduces, Pacific Northwest, Pacific Northwest beer, PDX local, PNW, PNW beer, Portland local, S2F, spring book, start to finish, upcoming title, Widmer, Widmer Way

Tips for Making a Successful Event

By Monica Hay @monicathewriter

August 31, 2018 by OoliganPress Leave a Comment

Tips for Making a Successful Event

There’s a lot that goes into making an event, whether you’re hosting a one-day event like a conference, a simple one hour event, or an entire week’s worth of activities. What makes a event successful? These are three simple tips that will help.

Filed Under: Inside Ooligan Tagged With: books, Business, communication, conferences, event ideas, event planning, event tips, Marketing, Ooligan at large, publishing, publishing house, successful events, Willamette Writers, Write to Publish

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