Marketers in the publishing industry work hard to write compelling copy about presses, books, and contests for press releases, blog posts, and social media messaging in an effort to garner excitement. This summer I saw how a press can work with a community to generate buzz about their work.
Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.
Every day there’s another story about how Amazon is changing the marketplace, and not just for books. Because I think we ignore Amazon (and others) at our peril, I turn to “The Shatzkin Files” to stay informed.
Simplicity may seem a poor approach to standing out in the expansive internet, but websites can be one of an author’s most useful tools in book and career promotion, and it doesn’t take much to effectively connect with an audience.
Publishing houses employ some of the most creative people around, and that creativity often extends further than just choosing the right books to publish. Marketers in publishing are challenging perceptions in a traditionally conservative industry by implementing targeted branding strategies. Branding is one of the most essential components to a marketing mix, and is usually recognized as an image or symbol companies use to differentiate themselves from other companies.
As this process unfolds, I hope to see the creation of content that delves into industry-related topics and takes advantage of the resources and opportunities that come from being immersed in academia and publishing, as well as a vibrant literary community like Portland. The Oregon Authors website is our opportunity to establish Ooligan Press as a pillar of the community and an authority in the publishing industry, as a collection of informed voices.