It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.
branding
Reinventing the Market for Classic Novels
By Hannah Boettcher
What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.
Personal versus Professional Branding in the Business of Book
By Megan Jessop @megan_jessop
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
How Branding Allows YA Authors to Span Genres
By Callie Brown
At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?
A Book’s Cover: One of Its Strongest Marketing Tools
By Kendra Ferguson
The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.
Building a Social Media Following for Aspiring Authors
By Melinda Jasmine Crouchley
Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?