Even before readers notice the Ooligan hook on the spine, they can often recognize the arts and crafts style and blue and green color palettes for which Ooligan book covers have recently become known.
branding
Creative Book Marketing for Local Publishers
By Jenna Whitney @basuritx
Marketers in the publishing industry work hard to write compelling copy about presses, books, and contests for press releases, blog posts, and social media messaging in an effort to garner excitement. This summer I saw how a press can work with a community to generate buzz about their work.
Social Media Branding for Publishing Professionals
By Katie Fairchild @km_fairchild
Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.
Shatzkin Keeps His Eye on Amazon
By Pam Wells
Every day there’s another story about how Amazon is changing the marketplace, and not just for books. Because I think we ignore Amazon (and others) at our peril, I turn to “The Shatzkin Files” to stay informed.
The Promotional Value of Author Websites
By Jasmine Gower
Simplicity may seem a poor approach to standing out in the expansive internet, but websites can be one of an author’s most useful tools in book and career promotion, and it doesn’t take much to effectively connect with an audience.
How to Brand an Imprint
By Jenna Whitney
Publishing houses employ some of the most creative people around, and that creativity often extends further than just choosing the right books to publish. Marketers in publishing are challenging perceptions in a traditionally conservative industry by implementing targeted branding strategies. Branding is one of the most essential components to a marketing mix, and is usually recognized as an image or symbol companies use to differentiate themselves from other companies.