Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
Big companies have the money to outsource photographers, and that’s great. It provides freelance photographers work and gives them a great source of income. Many smaller businesses, and especially publishers, do not have those kinds of resources. So we have to make do. But how?
While Twitter, Instagram, and Facebook are quick ways to get short announcements out, they are also heavily trafficked sites—it has become much harder to find content on those sites unless you are specifically looking for it. But if social media isn’t the answer to your marketing dreams, then what is?
Even before readers notice the Ooligan hook on the spine, they can often recognize the arts and crafts style and blue and green color palettes for which Ooligan book covers have recently become known.
Marketers in the publishing industry work hard to write compelling copy about presses, books, and contests for press releases, blog posts, and social media messaging in an effort to garner excitement. This summer I saw how a press can work with a community to generate buzz about their work.
Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.