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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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branding

How Branding Allows YA Authors to Span Genres

By Callie Brown

April 22, 2020 by OoliganPress Leave a Comment

How Branding Allows YA Authors to Span Genres

At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?

Filed Under: Design Tagged With: audience, author, branding, eleanor & park, eleanor and park, Fangirl, genre, independent press, indie books, Rainbow Rowell, rowell, YA, young adult

A Book’s Cover: One of Its Strongest Marketing Tools

By Kendra Ferguson

April 3, 2020 by OoliganPress Leave a Comment

A Book’s Cover: One of Its Strongest Marketing Tools

The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.

Filed Under: Marketing Tagged With: audience, audience engagement, book cover, book design, branding, cover, cover design, design tools, Marketing, marketing placement, marketing tools, Social Media

Building a Social Media Following for Aspiring Authors

By Melinda Jasmine Crouchley

September 6, 2019 by OoliganPress Leave a Comment

Building a Social Media Following for Aspiring Authors

Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?

Filed Under: Marketing Tagged With: audience, author, brand identity, branding, Facebook, goodreads, instagram, Marketing, media, Ooligan, personal, personal brand, pinterest, portland state university, publishing, Social Media, twitter, website

Rise in the Ranks with SEO Techniques

By Vivian Nguyen

August 26, 2019 by OoliganPress Leave a Comment

Rise in the Ranks with SEO Techniques

One of the best ways you can build your brand and put your book out there is through developing your website. This serves as a place where your readers can learn more about you and your book, locate you on social media, find promotional events, and more. But with over 3.5 billion Google searches made every day, how do you ensure your website stands out? Ooligan Press encourages authors to utilize search engine optimization (SEO) techniques to bump your site higher in the ranks. Continue reading for simple tips to help your book reach the peak of its potential!

Filed Under: Marketing Tagged With: Author Websites, branding, Google+, Marketing, new author, Online, search, search engine, Search engine optimization, SEO, SEO Tips, techniques, tips, web, website, Website Rankings

Branding for Authors: Is It Authentic?

By Sadie Verville @sadieverville

July 17, 2019 by OoliganPress Leave a Comment

Branding for Authors: Is It Authentic?

Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?

Filed Under: Marketing Tagged With: authenticity, blogging, branding, freelance, ghostwriting, Marketing, Oregon, Portland, publicity, Social Media, twitter

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

By Melinda Jasmine Crouchley

July 5, 2019 by OoliganPress Leave a Comment

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?

Filed Under: Design Tagged With: big five, branding, Design, Hachette Book Group, harpercollins, HBG, logo, logo design, Macmillan, Marketing, Ooligan, Penguin Random House, portland state university, publishing, Simon & Schuster

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