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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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BookTube

Demanding Diversity with BookTube

By Alix Martinez

March 29, 2021 by OoliganPress Leave a Comment

Demanding Diversity with BookTube

BookTubers are a well-known part of the book-loving community. BookTube is the place on YouTube people go to hear others rave about books they love or discuss all things wrong with the books they don’t. Throw in some fun bookish tags and it is the perfect space for readers to get more content when they aren’t curled up with a book. That being said, BookTube has gone through some important changes over the years and one vital change is that the personalities and faces of these channels are becoming more and more diverse.

Filed Under: Manager Monday, Social Media Tagged With: audience, BookCon, BookTube, diversity, influencers, Marketing, media, platform, representation, Social Media, visibility, YouTube

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

Why Do Adults Read Young Adult Books?

By Monica Hay @monicathewriter

November 6, 2019 by OoliganPress Leave a Comment

Why Do Adults Read Young Adult Books?

Adult books are about learning to live in the world we have. YA books are about changing the world.

Filed Under: Publishing Tagged With: adult books, adults reading YA, audience, BookTube, Christine Riccio, genre, Publisher's Weekly, publishing, teen, YA, ya books, young adult, young adult literature

No Review Required

By Denise Morales Soto @dmoralessoto

November 26, 2018 by OoliganPress Leave a Comment

No Review Required

Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.

Filed Under: Marketing Tagged With: Authors, book haul, book marketing, BookTube, Marketing, Marketing plan, Social Media, YouTube

Finding Your Voice on BookTube

By Monica Hay @monicathewriter

November 19, 2018 by OoliganPress Leave a Comment

Finding Your Voice on BookTube

If you’re interested in making videos about books, or even talking about your writing process on Youtube, BookTube a great place to build a platform and market yourself. It’s interactive in ways that other platforms aren’t because watching videos is overall more intimate than reading a Twitter post. Additionally, vlogging is becoming increasingly popular.

Filed Under: Marketing Tagged With: BookTube, Marketing, publishing, writers, YouTube

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