From posting funny quips to sharing ideas for family-friendly reading activities, these stores have been going above and beyond to reach their communities, all while fielding business in a challenging new way.
This project has taught me what the greatest powers of small presses are: focused attention on a few projects (instead of hundreds each year), strong author relationships, and intimate knowledge of a book’s story and content.
Independent bookstores have historically served as community landmarks and valuable resources throughout the world. The experience of shopping at a bookstore that is genuine, individualistic, and an asset to the local community cannot be matched by shopping at chain stores or online. Moreover, a book is no ordinary item to shop for. Whether it is a picture book for preschoolers, a fantasy series for dreamers, a biography for devoted fans, or a nonlinear peregrination for intrepid readers, a book has a singular ability to illuminate one’s intellect and imagination.
We are blessed with many choices of independent bookstores, each with its own personality. Here are seven less-tourist-clogged stores worth exploring and supporting.
A smart book marketer knows to consider any opportunity to position a book to be sold. Sometimes this requires thinking outside the bookstore box. While specialty market sales might not make up the bulk of all book sales, they still add up and can provide a wider range of visibility for your upcoming title.
Earlier this year, a friend and I were feeling particularly flush and went into a boutique well out of our price range. Among the silk gowns and hand-stitched shoes and ornate jewelry was one book—a paperback of watercolor drawings of trees commonly found in Canada. The connection between this illustrated paperback and a seven-hundred-dollar dress […]