A smart book marketer knows to consider any opportunity to position a book to be sold. Sometimes this requires thinking outside the bookstore box. While specialty market sales might not make up the bulk of all book sales, they still add up and can provide a wider range of visibility for your upcoming title.
Earlier this year, a friend and I were feeling particularly flush and went into a boutique well out of our price range. Among the silk gowns and hand-stitched shoes and ornate jewelry was one book—a paperback of watercolor drawings of trees commonly found in Canada. The connection between this illustrated paperback and a seven-hundred-dollar dress […]
“It’s not just a phase, Mom!” says the child growing up in the digital age. Under her arm she holds her Kindle, loaded with all her favorite stories. Before, there used to be people on the bus reading well-loved books. Now people look down at their tablet or phone, reading those same stories on pixelated […]
Picture this: You sit down with your morning coffee and routinely check your social media site of choice—in this case Twitter. Lo and behold, the trending topic of that dreary November morning is none other than (surprise!) Amazon’s new brick-and-mortar bookstore in Seattle, Washington. Your heart sinks, and suddenly that morning coffee doesn’t quite taste […]
Although The Ghosts Who Travel with Me isn’t coming out until June, there’s no time like the present to start reaching out to bookstores, literary festivals, and writers’ conferences to organize appearances for Allison. Many places book their events far in advance, so it’s imperative that we be on top of it so we can […]
It is common knowledge that independent bookstores have been struggling to stay in business. Studies have shown that fewer and fewer people are actually finding books in bookstores. With the rise of e-books and bookselling websites, readers are finding it more convenient to order books from the comfort of their own homes than to browse […]