Within the past few years, there has been a rise in independent publishers opening their own brick-and-mortar shops. By combining a bookstore and a publishing house, a company can bring in profits at different times and stay informed about what is selling on the market.
bookstore
Preorder Gifts As a Marketing Strategy
By Faith Muñoz @FaithAMunoz
Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.
Books of the Future: eBook vs. Print
By Jessica DeBoltBooks are all around us—in the shop, on the MAX, and even hidden among the apps in your iPhone. The pressing question is: What does the future hold for books? You may have heard your more tech-savvy friends claim to foresee the disappearance of physical bookstores and the print book along with them, while your […]
You’ve Got Amazon Books: On Working at Amazon and Ooligan Press
By Alyssa Schaffer aleighschaffer
I recently watched You’ve Got Mail for the first time (I know, I know). If you haven’t seen it yourself, it is about a children’s bookstore owner (Meg Ryan) who exchanges emails with the man opening up a corporate bookstore just around the corner (Tom Hanks), except they don’t know the identity of the other […]
Independent Bookstore Day Is Back!
By Pam Wells wellsworld
Bookstores in Portland and beyond will celebrate the second Independent Bookstore Day (IBD) on Saturday, April 30, with special events and nifty literary merchandise. The day highlights a growing momentum of support among readers and writers for independent booksellers all over the country. And there’s no bigger fan than Portland writer Ruth Tenzer Feldman, author […]