• Skip to content
  • Skip to footer

Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

Main navigation

  • About
    • Submission Guidelines
    • The Graduate Program
    • Awards
    • Donate to Ooligan Press
    • Ordering Information
    • Green Press Initiative/OpenBook
  • Ooligan Blog
    • Start to Finish
  • Books
    • Frontlist
    • Fiction
    • Nonfiction
    • Poetry
    • Young Adult
    • Education and Curriculum
  • Events
    • Write to Publish
    • Transmit Culture

bookstagram

We’re All on Our Way to Becoming Bookstagram Stars

By Vivian Nguyen @vivqnguyen

September 18, 2020 by OoliganPress Leave a Comment

We’re All on Our Way to Becoming Bookstagram Stars

Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.

Filed Under: Design, Marketing, Publishing, Social Media Tagged With: book covers, book design, book displays, book marketing, bookstagram, color theory, graphic design, illustrations, photograph, typeface

Brief Art Lesson on the Bookstagram

By Sadie Verville @sadieverville

October 10, 2018 by OoliganPress Leave a Comment

Brief Art Lesson on the Bookstagram

Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.

Filed Under: Marketing Tagged With: Art, Authors, blogging, books, bookstagram, colors, community, Design, frequency, history, indiepress, instagram, Marketing, photography, pictures, PNW, Portland, press, publicity, smallauthors, Social Media, strategy, YA

The Business of Bookstagram

By Jessica DeBolt

August 6, 2018 by OoliganPress Leave a Comment

The Business of Bookstagram

It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?

Filed Under: Design Tagged With: books, bookstagram, Business, carly watters, Design, harpercollins, instagram, literary agent, penguin, penguinteen, photo, pictures, press, publishing, publishing house, shelfie, Social Media

Where Did You Hear About That Book? – A Book Publicity Experiment

By Sydney Kiest @SydneyKiest

July 2, 2018 by OoliganPress Leave a Comment

Where Did You Hear About That Book? – A Book Publicity Experiment

As a publicist, I am always curious about how much of an impact publicity actually has on a book’s success. So I decided to conduct a small experiment. For an entire week, I asked everyone I saw reading a book two questions: Where did you first hear about that book? And, why did you choose to read that one in particular?

Filed Under: Marketing Tagged With: bookblog, bookmarketing, bookpublicity, bookstagram, booksuggestions, experiment, Marketing, marketingresearch, PR, publicity, readingsuggestions

Why Book Publicists Should Download Litsy

By Sydney Kiest

March 14, 2018 by OoliganPress Leave a Comment

Why Book Publicists Should Download Litsy

You’ve probably never heard of Litsy, and you’re not the only one. But what is it exactly? Litsy is a mobile iOS app (an Android version is in the works) that launched in the spring of 2016 by the founders of Out Of Print, a clothing company all about books. It brands itself as “a place to organize, interact with, and document all things books,” and Bookriot has deemed it as what would result “if Instagram and Goodreads had a perfect baby.” The layout looks and feels like the Instagram app, and similarly, you can scroll through a timeline of images uploaded by users. If you want to find something more specific—perhaps you are looking for reviews on a book you are considering purchasing—you can use the search tool to find authors, titles, etc. Essentially, it is an ideal marketing tool for those wishing to promote upcoming titles.

Filed Under: Marketing Tagged With: book marketing, book publicity, book review, book reviews, bookstagram, instagram, litsy, Marketing, publicity, Social Media

Social Media and Print Books: The Beginning of a Beautiful Friendship

By Emily HagenBurger

October 19, 2016 by OoliganPress Leave a Comment

Social Media and Print Books: The Beginning of a Beautiful Friendship

These days, a lot of focus is put on social media as a marketing tool. For us book readers, this can be both a good and bad thing. Phrases like “print is dead” are thrown about with alarming consistency. With everything from Pinterest to Netflix vying for a reader’s attention, we can easily bemoan the […]

Filed Under: Publishing Tagged With: bookstagram, instagram, litsy, ocial media, publishing

Footer

Learn More

  • About Ooligan Press
  • Contact Us
  • Donate to Ooligan Press
  • The Graduate Program
  • Submission Guidelines
  • Ooligan Blog

Sign up for the Ooligan Press Mailing List

Subscribe
  • Email
  • Facebook
  • Instagram
  • Tumblr
  • Twitter

Search Ooligan

Copyright © 2017 | Ooligan Press