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Study Abroad in Germany

By Kaitlyn Shehee

December 16, 2020 by OoliganPress Leave a Comment

Study Abroad in Germany

Not only can studying abroad help you in your future career, but it can help you grow as an individual.

Filed Under: Inside Ooligan Tagged With: bookselling, experience, Germany, international, Ooligan, publishing, study abroad, Stuttgart

Portland Bookstores: Beyond Powell’s

By Ivy Knight

June 10, 2019 by OoliganPress Leave a Comment

Portland Bookstores: Beyond Powell’s

We are blessed with many choices of independent bookstores, each with its own personality. Here are seven less-tourist-clogged stores worth exploring and supporting.

Filed Under: Marketing Tagged With: bookselling, bookstores, explore, independent, Portland, used books

Marketing Hot-Topic Books

By Karissa Mathae

January 8, 2018 by OoliganPress Leave a Comment

Marketing Hot-Topic Books

There are two main ways we catch readers’ attention and sell books: helping readers to personally connect with the content (using excerpts in marketing, writing shelf talkers, and making in-person recommendations) and using the book as a symbol to engage in a large discussion. Readers use the books they buy to make a stand and a statement. The books bought by a reader or acquired by a publishing house show interests and opinions. By associating with the brand or concept of a book, readers tell their communities how they identify or believe.

Filed Under: Marketing Tagged With: all the light we cannot see, bookselling, hillary clinton, hot topic, Marketing, topical books, what happened

Books Outside Bookstores: Selling to Specialty Stores

By Jordana Beh

May 20, 2016 by OoliganPress Leave a Comment

Books Outside Bookstores: Selling to Specialty Stores

Earlier this year, a friend and I were feeling particularly flush and went into a boutique well out of our price range. Among the silk gowns and hand-stitched shoes and ornate jewelry was one book—a paperback of watercolor drawings of trees commonly found in Canada. The connection between this illustrated paperback and a seven-hundred-dollar dress […]

Filed Under: Inside Ooligan Tagged With: bookselling, bookstores, graduate school, Marketing, Ooligan, specialty market

How Important Are Awards, Anyway?

By Roberta Kelley

September 9, 2015 by OoliganPress Leave a Comment

How Important Are Awards, Anyway?

Awards can be a great way to score some positive publicity for a book. If your marketing materials include awards, the book becomes not just a book, but a book with merit. This is not to say books without awards are meritless—there are just too many great books out there. Many factors dictate award eligibility, […]

Filed Under: Publishing Tagged With: awards, book sales, bookselling, literary awards

Marketing to Libraries: Why It’s a Good Idea

By Roberta Kelley

June 4, 2014 by OoliganPress Leave a Comment

Marketing to Libraries: Why It’s a Good Idea

Libraries seem to be one of the most underrated marketing opportunities that many publishers tend to pay less attention to than they should. Something about libraries gives the impression that marketing to libraries is more of a by-product of publishing books rather than a highly profitable use of marketing manpower. The reality is that libraries […]

Filed Under: Publishing Tagged With: bookselling, libraries, Marketing, marketing strategies, promotion

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